OOH Advertising Awards (OAA) 2026

Guidelines

All OOH Campaigns / Outdoor Advertising / Activations should have been executed during 1 April 2025 – 31 March 2026.
Any entry (campaign/ idea) submitted for OAA 2025 contest or earlier editions cannot be re-submitted for OAA 2026 contest, even if the same campaign has been extended into 2026.
An entry can be submitted across different main categories.
However entry cannot be repeated in Category 3 INNOVATION of THE YEAR, Category 4 BEST USE of Media and Category 5 Best Experiential OOH.
Also, an entry cannot be submitted for multiple sub-categories within a category.
To avoid filling forms repeatedly of the same campaign for submission for multiple categories, kindly duplicate the entry by clicking on "duplicate entry" (option available at submission portal). However, edit the required field as per the parameters laid down for that particular category.
All entries submitted for OAA 2026 by agencies, media owners or solution providers should be mandatorily accompanied by an NOC from the ad owners (advertising brand). If the entry is submitted by the advertising brand itself, the NOC is not required. To download NOC format CLICK HERE.
Do not mention the Contesting Company's name or logo anywhere in the content of the documents or in the pictures or in the video. Any such mention will invite disqualification (Advertising brand name and logo projected in the campaign can be visible in the submissions).
Read the Terms & Conditions governing each Category mentioned below before submitting your entries on this online platform.
All entries will be submitted online. First step is to register and submit the billing information. Once registration is done, the email will be sent on registered email id with user id and password for future access for entry submission.
There will be two rounds of judging. The first round will be conducted online, whereas the second round will be conducted in-person by the Jury at a designated venue.
The entries to OAA Contest will be evaluated by the Jury as per the Business Parameters laid down. Hence, you are advised to keep in view the Business Parameters while drafting the content for each of your submissions.
The award fee of Rs. 12,000 per entry covers only the contest charges and does not include fees for the award night or conference participation.
Winners of the 20th Edition of OAA will be declared at the grand OAA award function scheduled to be held on July 25th, 2026 at The Grand Hyatt, Goa.

MATERIAL REQUIREMENTS

Entry documentation should contain campaign images (max width 1200 px - max height 1200 px),
Video with voiceover/ music (video limit - 40 MB; 2 Min).
Discription as per category - Details of the campaign strategy and impact assessed, etc
NOC from the client
Client details.

For detailed information please go through the parameters laid down for each category. Download the sample form available for each category for guidance on compiling all the information required before filling out the entry forms online.

Deadline: 10th May 2026
Entry Fee: 12000 + GST
Late Entry Fee: 15000 + GST
Final Deadline: 25th May 2026

1. BRAND CAMPAIGNS

There are 15 sub-categories under Brand Campaigns. Only OOH campaigns with multiple execution will be considered hereunder.

“Campaign of the Year” - All nominated entries under Brand Campaigns qualify for consideration for the Campaign of the Year award that will be selected from the Brand Categories. That is, the Jury shall select the ‘Campaign of the Year’ winner(s) from the nominated entries under this category.

Code	Category	Scope	Who can Participate?
1.A	Automotive	Recognising campaigns created for automotive brands, including cars, two‑wheelers, commercial vehicles, EVs, and related spares or accessories. Entries should demonstrate creative excellence, strong brand communication, and effective engagement within the automotive sector.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency	ENTER NOW
1.B	Brand Launch	Recognising campaigns created to introduce a new brand, product, service, variant, platform, or major market entry. Entries should demonstrate strong audience‑led strategy, a distinctive creative idea, and impactful execution that successfully builds awareness, drives interest, or delivers measurable results for the new launch.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency	ENTER NOW
1.C	Consumer Durables	Recognising campaigns for consumer durable brands across home appliances, electronics, furnishings, décor, paints, and other long‑lasting household products. Entries should demonstrate creative excellence, strong brand communication, and effective engagement within the consumer durables category.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency	ENTER NOW
1.D	E-Commerce & M Commerce	Recognising campaigns for online and mobile‑based commerce platforms, including B2B and B2C services, digital marketplaces, apps, and emerging online service ecosystems. Entries should demonstrate creative excellence, strong brand communication, and effective engagement within the digital commerce space.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency	ENTER NOW
1.E	Fashion & Lifestyle	Recognising campaigns for fashion and lifestyle brands across clothing, footwear, beauty, fragrances, accessories, and related style‑oriented products. Entries should reflect strong strategic insight, original creative thinking, and well‑crafted execution that elevates brand desirability and delivers meaningful consumer impact in the lifestyle space.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency	ENTER NOW
1.F	Financial Services	Recognising campaigns for banks, insurance providers, investment platforms, fintech services, and other financial institutions. Entries should demonstrate strong strategic insight, distinctive creative articulation, and well‑executed messaging that builds trust, drives consideration, or delivers measurable outcomes within the financial services sector.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency	ENTER NOW
1.G	FMCG	Recognising campaigns for fast‑moving consumer goods across personal care, household products, food, beverages, and other everyday essentials. Entries should demonstrate strong strategic insight, a compelling creative idea, and well‑executed communication that drives visibility, engagement, or meaningful brand outcomes in the FMCG space.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency	ENTER NOW
1.H	Healthcare and wellness	Recognising campaigns for healthcare, pharmaceutical, diagnostics, fitness, nutrition, personal wellness, and related preventive‑care or wellbeing brands. Entries should demonstrate strong strategic insight, a compelling creative idea, and well‑crafted execution that builds trust, drives awareness, or delivers meaningful outcomes in the healthcare and wellness space.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency	ENTER NOW
1.I	Media & Entertainment	Recognising campaigns for media and entertainment brands, including television, radio, print, outdoor concessionaires, production houses, films, music, events, artists, and related content platforms. Entries should demonstrate strong strategic thinking, original creative expression, and well‑crafted execution that drives visibility, engagement, or measurable outcomes within the entertainment ecosystem.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency	ENTER NOW
1.J	OTT	Recognising campaigns for OTT platforms that deliver streaming content directly to viewers, including video, audio, and digital entertainment services. Entries should demonstrate strong strategic insight, distinctive creative thinking, and well‑crafted execution that drives visibility, subscriber interest, or measurable outcomes in the OTT space.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency	ENTER NOW
1.K	Real estate & construction	Recognising campaigns for residential and commercial real estate brands, construction companies, infrastructure developers, building materials, and related property‑led services. Entries should showcase strong strategic insight, original creative thinking, and well‑crafted execution that drives awareness, interest, or measurable outcomes within the real estate and construction sector.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency	ENTER NOW
1.L	Retail Brands	Recognising campaigns for retail businesses across stores, restaurants, salons, gyms, clubs, and other service‑ or experience‑led outlets. Entries should demonstrate strong strategic insight, distinctive creative thinking, and well‑crafted execution that drives footfall, engagement, or meaningful brand outcomes within the retail environment.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency	ENTER NOW
1.M	Technology & Digital platform	Recognising campaigns for technology brands, digital platforms, software services, devices, apps, and emerging tech‑enabled ecosystems. Entries should demonstrate strong strategic insight, original creative articulation, and well‑crafted execution that drives visibility, adoption, engagement, or measurable outcomes within the technology and digital landscape.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency	ENTER NOW
1.N	Travel & Hospitality	Recognising campaigns for travel and hospitality brands, including airlines, railways, bus services, hotels, resorts, tourist destinations, tour operators, and related travel services. Entries should demonstrate strong strategic insight, original creative thinking, and well‑crafted execution that drives awareness, consideration, or meaningful outcomes within the travel and hospitality sector.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency	ENTER NOW
1.O	Others Categories	Recognising campaigns from emerging, niche, or unconventional sectors that do not fall within the defined categories but demonstrate strong strategic clarity, original creative thinking, and high‑quality execution. Entries should showcase impactful communication and deliver meaningful outcomes within their unique market context. The specific sub‑category title will be assigned based on the winning entry.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency	ENTER NOW
Terms & Conditions: Entries to this category shall be supported by specific information on the Number of media units used (Minimum 30) Minimum 3 cities from different zones must be covered. Number of formats used (mimimun of 3) Pl note: use of even a single format may be accepted if the strategy for the same is adequately justified in the submission. Exception: For Sub-Categories 1i. Retail Brand and 1k. Other Categories -- campaigns executed in just 1 city using a minimum of 15 media units are also eligible. Activation can be a part of entire campaign as one of the formats and not to be submitted as a separate entry under brand categories. The entries are judged purely from the point of view of multiple execution strategy and not by any single activation and innovation. Ensure that any information on activation and innovation may be presented as an additional dimension to the campaign. Parameters: The video and the discription can be explanative of - The creative aspect - The idea, Campaign objective, Target audience, Execution details like Scale (description of the OOH formats used, number of OOH media units used, geographical locations), Innovative use of different formats and Impact assessment. To download the sample entry form CLICK HERE (the entries shall be uploaded online. The sample form is the reference for compiling the information). Weightage: Strategy & Creative - 40% Establishes a clear audience‑led strategy supported by a strong, original creative idea that effectively expresses the brand message. Craft & Execution - 20% Delivers the creative idea with high‑quality production, clarity, and strong use of the chosen OOH formats. OOH Result/Outcome - 40% Demonstrates real‑world effectiveness through reach, visibility, engagement, or measurable brand outcomes in the market.

2. Media Plan of the Year

This is a Presentation category - Wherein a representative of the company shall make a presentation in person to the Jury - if the particular entry is shortlisted for the second round.

Code	Category	Scope	Who can Participate?
2.A	Outdoor Media Plan of the Year - Local	Recognising the most effective outdoor media plan executed within a single city or single region. Entries should clearly define the target audience, planning rationale, and key location strategy, demonstrating sharp media thinking, a well‑structured mix of formats, and precise on‑ground execution. Submissions must showcase measurable outcomes that highlight the plan’s effectiveness at a local‑market level.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency	ENTER NOW
2.B	Outdoor Media Plan of the Year - Regional	Recognising the most effective outdoor media plan executed across a minimum of two cities within the same zone or region. Entries should clearly define the target audience, strategic rationale, and regional‑market planning approach, supported by a strong media mix and high‑quality execution. Submissions must demonstrate measurable outcomes that reflect the plan’s effectiveness at a regional scale.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency	ENTER NOW
2.C	Outdoor Media Plan of the Year - National	Recognising the most effective outdoor media plan executed at a national scale, covering either a minimum of three states or three cities across three different zones. Entries should clearly outline the target audience, strategic rationale, and nationwide planning approach supported by a strong, well‑balanced media mix. Submissions must demonstrate precise execution and measurable outcomes that reflect the impact of the plan across diverse markets.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency	ENTER NOW
Terms & Conditions Entries to this category shall be supported by specific information on the minimum number of media units used Minimum 10 media units for Local Media Plan of the Year 30 media units for Regional Media Plan of the Year 50 media units for National Media Plan of the Year Formats used - minimum of three different formats (use of even a single format may be accepted if the strategy for the same is adequately justified in the submission and duly certified by the client). Parameters: This is a Presentation category: In this category, a company representative will be required to make an in-person presentation to the Jury if the particular entry is shortlisted for the second round. You will be notified after the first-round results if your entry has been shortlisted. While uploading the entries the DESCRIPTION & VIDEO can be explanative of (Maximum 500 words): Media Strategy in relation to overall communication objective, Target audience, Budget allocated, Coverage of locations, Media mix, Monitoring mechanism and Impact assessment. Media Strategy in relation to overall communication objective, Target audience, Budget allocated, Coverage of locations, Media mix, Monitoring mechnism and Impact assessment. To download the sample entry form CLICK HERE (the entries will be uploaded online. The sample form is reference for compiling the requisite information) Weightage: Media Strategy - 30% Defines a clear and sharp focus, target audience, objectives, and a strong strategic rationale behind choosing OOH to achieve them Media Mix - 20% Reflects effective consideration of the plan that combines OOH formats traditional, experiential, and/or DOOH to maximize reach, relevance, and efficiency. Media Execution - 20% Demonstrates precise implementation through quality placements, timely rollouts, and cohesive coordination across sites and formats. Reflects how well the plan is brought to life through accurate execution plan. OOH Result/Outcome - 30% Presents convincing evidence of performance through measurable results, and delivery against defined KPIs.

3. INNOVATION OF THE YEAR

Single execution entry can be submitted here.

Code	Category	Scope	Who can Participate?
3.A	Art led innovation	Recognising innovations that use art, design, or visual expression in breakthrough ways to enhance the impact of OOH communication. Entries should demonstrate originality, creative advancement, and a distinctive artistic idea brought to life through well‑crafted execution. Submissions must show measurable improvement in audience engagement or brand outcomes enabled directly by the artistic innovation.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative Agency,Media Owner (if client is directly engaged)	ENTER NOW
3.B	Copy led innovation	Recognising innovations driven by the power of language through wordplay, brevity, humour, storytelling, or fresh forms of written expression that elevate OOH communication. Entries should demonstrate original thinking and craft in copywriting, supported by strong execution that brings the idea to life. Submissions must show measurable improvement in engagement or outcomes enabled directly by the copy‑led innovation.	Recognizes breakthrough technology used e.g. AR/VR, Sensors, Data, Interactive, Engaging,Media Owner (if client is directly engaged)	ENTER NOW
3.C	Format Innovation	Recognising breakthrough innovations that transform the physical format of OOH through 3D extensions, kinetic elements, structural builds, temporary modifications, or other format‑led enhancements. Entries should demonstrate original thinking brought to life through reliable, real‑world execution. Submissions must show measurable improvement in engagement, visibility, or performance enabled directly by the format innovation.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative Agency,Media Owner (if client is directly engaged)	ENTER NOW
3.D	Tech Led Innovation	Recognising breakthrough use of technology such as AR/VR, sensors, data intelligence, interactivity, automation, or other tech‑enabled solutions that elevate the possibilities of OOH. Entries should demonstrate original, future‑forward thinking supported by robust, real‑world execution. Submissions must show measurable improvements in engagement, efficiency, or performance enabled directly by the technological innovation.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative Agency	ENTER NOW
Parameters, Terms & Conditions: Pointers for the DESCRIPTION & VIDEO (Maximum 300 words) Objectives & Creative Idea Uniqueness of innovation Details of Execution Details of any recall research To download the sample entry form CLICK HERE (the entries shall be uploaded on the online platform. The sample form is just for reference and to help you compile the information.) Weightage: Originality & Breakthrough Value - 40% Introduces a fresh, forward‑thinking idea that pushes OOH boundaries and delivers a clear step‑change from conventional approaches. Craft & Execution - 30% Demonstrates practical, well‑resolved implementation that proves the innovation can be executed reliably in real OOH environments. OOH Result/Outcome - 30% Demonstrates measurable outcomes and meaningful outcomes through improved audience engagement, efficiency, or performance enabled directly by the innovation.

4. BEST USE OF OOH MEDIA

There are 4 sub categories. Single execution entry can be submitted here.

Entry can be submitted in any one sub category only.

Code	Category	Scope	Who can Participate?
4.A	Best Use of Ambient	Recognising the most creative and impactful use of non‑conventional outdoor spaces, including structured ambient environments such as restrooms, gardens, beaches, and other unique, non‑scalable opportunities. Entries should demonstrate a strong original idea, thoughtful media relevance, and high‑quality execution within the chosen setting. Submissions must show meaningful effectiveness or engagement achieved through this ambient deployment.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative Agency	ENTER NOW
4.B	Best Use of Mall & Multiplex	Recognising the most creative and effective use of OOH media within malls and/or multiplexes for a single campaign, using static and/or DOOH formats. Submissions should demonstrate a strong idea, precise media relevance, and measurable impact achieved within mall or multiplex environments.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative Agency, Media Owner (if client is directly engaged), Outdoor Solution Providers like programmatic platforms	ENTER NOW
4.C	Best Use of Transit	Recognising the most creative and innovative use of transit media for a single campaign, including airports, in‑plane or aircraft exteriors, metro stations or trains, rail stations or trains, buses, cabs, auto rickshaws, and any other transit formats. Submissions should demonstrate a strong creative idea, precise media relevance, and measurable impact achieved within transit environments.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative Agency, Media Owner (if client is directly enaged), Outdoor Solution Providers like programmatic platforms	ENTER NOW
4.D	Best Use of Audio Advertising	Recognising excellence in the use of audio announcements as an OOH communication medium across public spaces such as transit stations, airports, malls, buses, trains, and metro systems. Entries should demonstrate a strong idea brought to life through voice, sound design, and strategic timing that enhances message relevance and memorability. Submissions must show clear media alignment, precise execution, and meaningful impact achieved through audio‑led engagement.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency, Media Owner, Outdoor Solution Providers	ENTER NOW
Parameters, terms & conditions: 4.A Best Use of Ambient: Objectives of the use of the ambience (relevance to communication objectives / brand strategy), Uniqueness of use of ambient media, Details of execution - duration, media formats, location Details of any recall research To download the sample entry form CLICK HERE (the entries shall be uploaded on online platform. The sample form is just for reference and to help you compile the information.) 4.B Best Use of Mall & multiplex: Communication objective and the idea Execution details -target audience, location(s), duration of campaign, use of cineplex media solely for the purpose of advertising (number of media used, formats such as, static, interactive / non – interactive DOOH screens) Impact assessment/ data analysis To download the sample entry form CLICK HERE (the entries shall be uploaded on online platform. The sample form is just for reference and to help you compile the information.) 4.C Best Use of Transit: Communication objective and the idea Execusion details -target audience, location(s), duration of campaign, use of transit media solely for the purpose of advertising (number of media used, formats such as, static, interactive / non – interactive dooh screens ) Impact assessment/ data analysis To download the sample entry form CLICK HERE (the entries shall be uploaded on online platform. The sample form is just for reference and to help you compile the information.) 4.D Best Use of Audio Advertising: Objective Strategy and details of execution Impact of assessment To download the sample entry form CLICK HERE (the entries shall be uploaded on online platform. The sample form is just for reference and to help you compile the information.) Weightage: Creative Idea & Innovation - 40% Presents a strong, unique, original idea that leverages OOH’s strengths to deliver distinctive and memorable communication. Media Relevancy and Execution - 30% Aligns the creative with the right OOH formats and locations while delivering precise, well‑crafted execution. OOH Result/Outcome - 30% Generates meaningful measurable outcomes through visibility, audience engagement, or measurable effectiveness within the chosen media context.

5. Best Experiential OOH ( ACTIVATION)

Code	Category	Scope	Who can Participate?
5.A	Best On-Ground Activation	Recognising immersive, high‑impact on‑ground activations designed to engage consumers through roadshows, sampling drives, marathons, public‑space interactions, societies, railway stations, transit hubs, or other commuter‑led environments. Entries should present a distinctive experiential idea, executed with precision and strong media-location relevance. Submissions must demonstrate meaningful audience engagement, participation, or amplification enabled directly by the activation.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative Agency	ENTER NOW
5.B	Best Cultural Activation	Recognising experiential activations designed to engage consumers at cultural festivals, pandals, and community‑driven celebrations. Entries should demonstrate a distinctive idea that meaningfully taps into cultural context and drives immersive participation or sampling. Submissions must show strong media‑location relevance, well‑crafted on‑ground execution, and measurable engagement or amplification generated through the cultural activation.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative Agency	ENTER NOW
5.C	Best Event Activation	Recognising experiential activations executed at large‑scale events such as sports tournaments, exhibitions, fairs, and other public gatherings. Entries should present a strong idea that leverages the event environment to drive immersive consumer engagement, sampling, or meaningful interaction. Submissions must demonstrate precise on‑ground execution, strong media‑location relevance, and measurable audience response or amplification.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative Agency	ENTER NOW
5.D	Best In-Store & Mall Activation	Recognising experiential activations executed within malls or retail stores that drive on‑ground consumer engagement, interaction, or sampling. Entries should present a distinctive experiential idea tailored to the retail environment, supported by precise execution and strong relevance to the chosen location. Submissions must demonstrate meaningful audience participation, dwell time, or amplification delivered through the in‑store or mall activation.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative Agency	ENTER NOW
Parameters, terms & conditions: 5.A Best On-Ground: Communication objectives for the activation, Activation strategy Impact assessment To download the sample entry form CLICK HERE (the entries shall be uploaded on online platform. The sample form is just for reference and to help you compile the information.) 5.B Best Cultural: Communication objectives for the activation, Activation strategy Impact assessment To download the sample entry form CLICK HERE (the entries shall be uploaded on online platform. The sample form is just for reference and to help you compile the information.) 5.C Best Event: Communication objectives for the activation, Activation strategy Impact assessment To download the sample entry form CLICK HERE (the entries shall be uploaded on online platform. The sample form is just for reference and to help you compile the information.) 5.D Best In-Store & Mall: Communication objectives for the activation, Activation strategy Impact assessment To download the sample entry form CLICK HERE (the entries shall be uploaded on online platform. The sample form is just for reference and to help you compile the information.) Weightage: Experiential Concept & Innovation - 30% Delivers a distinctive, immersive idea that transforms the brand message into a memorable real‑world experience. Media Relevancy and Execution - 40% Aligns the experience with the chosen location and medium through precise, well‑crafted on‑ground implementation. OOH Result/Outcome - 30% Demonstrates meaningful audience response through engagement, participation, or amplification beyond the activation.

6. Best OOH Intergation with RaDIO/Digital/SOCIAL MEDIA MARKETING

Code	Category	Scope	Who can Participate?
6.A	Best OOH Integration with Radio/Digital/Social Media Marketing	Recognising OOH campaigns that are effectively integrated with radio, digital, or social media to deliver a unified and amplified communication idea. Eligible entries must demonstrate how OOH served as the primary medium, supported by at least one additional channel, with clear cross‑channel alignment in messaging, timing, and execution. Submissions should highlight the integrated idea, coordinated delivery across media, and measurable outcomes directly enabled by the combined approach.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative Agency	ENTER NOW
Parameters, Terms & Conditions: Pointers for the DESCRIPTION & VIDEO (Maximum 300 words): Entries can be explanative of Media Strategy in relation to overall communication objective, the impact of using integrated media, Execution details ( Target audience, Budget allocated, Coverage of locations, Media mix, etc) To download the sample entry form CLICK HERE (the entries will be uploaded online. The sample form is to be used for compiling the information). Weightage: Creative Idea & Innovation - 40% Presents an original concept that intelligently connects OOH with radio, digital, or social channels to create a unified brand narrative. Craft & Execution - 40% Demonstrates seamless cross‑channel coordination where each medium strengthens the others through timing, messaging, and interaction. OOH Result/Outcome - 20% Shows clear, measurable outcomes achieved through the integrated approach, reflecting enhanced reach, engagement, or campaign performance.

7. Digital Out-Of-Home

This category does not refer to the media used but the CONTENT (Advertisement) that is run digitally on the Media.

Code	Category	Scope	Who can Participate?
7.A	Best Creative Content In DOOH	Recognising the most creative, innovative, and engaging content designed specifically for digital OOH screens. Entries should demonstrate strong digital‑first thinking, impactful communication, and effective use of motion, format, or contextual adaptability to capture attention or drive action. Submissions must showcase how the DOOH content elevated the brand message and delivered clear outcomes aligned with the campaign objective.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative Agency, Media Owner if directly creating the content for client, DOOH Content Creators	ENTER NOW
7.B	Best DOOH Campaign – Multiple Execution	Recognising campaigns that demonstrate creative, efficient, and impactful use of multiple DOOH formats across diverse locations. Eligible entries must deploy a minimum of 20 DOOH media units/sites, showcasing how dynamic content, context‑specific messaging, and format adaptability were used strategically to enhance effectiveness. Submissions should highlight cohesive planning across sites, strong digital craft, and measurable outcomes driven by the multi‑execution DOOH approach.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative Agency, Media Owner if directly creating the content for client.	ENTER NOW
7.C	Most Engaging Interactive DOOH	Recognising DOOH campaigns that use interactive tools to create deep audience engagement through technology‑enabled participation. Entries may include innovations such as QR codes, touchscreens, AR/VR experiences, haptic interfaces, metaverse integrations, or other interactive triggers. Submissions should demonstrate strong digital craft, seamless functionality, and measurable engagement enabled directly by the interactive DOOH experience.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative Agency, Media Owner if directly creating the content for client, DOOH Content Creators.	ENTER NOW
Parameters, Terms & Conditions: Any entry submitted in one DOOH sub-category cannot be submitted in any other DOOH category. Pointers for the description, pictures & video (Parameters to judge the entries): 7.A : Best Creative Content In DOOH Description & Judging Weightage Communication objective/ The idea (40%) Creative strategy (20%) Impact of creative (40%) To download the sample entry form CLICK HERE (the entries shall be uploaded on online platform. The sample form is just for reference and to help you compile the information.) 7.B : Best DOOH Campaign – Multiple Execution Minimum number of 20 - DOOH media units should have been used. Ensure that the entries are judged purely from the point of view of multiple execution strategy and not by any single activation and innovation. Any information on activation and innovation may be presented as an additional dimension to the campaign. Description & Judging Weightage The Objective /The idea (40%) Media Mix and Details on Execution (30%) The Impact of DOOH Campaign (30%) To download the sample entry form CLICK HERE (the entries shall be uploaded on online platform. The sample form is just for reference and to help you compile the information.) 7.C : Most Engaging Interactive DOOH Use of interactivity elements the campaign content / creatives to drive greater audience engagement, such as, use (QR code, gesture sensors, gamified content.) How easy it was for the audience to understand the features and interact with the campaign. Integration of the DOOH campaign with other digital channels like mobile apps, social media, digital platforms to provide enhanced audience experience. Campaign customisation using location intelligence data and insights to deliver localised and relevant experience Campaign performance basis audience participation using the interactive feature at the location or various locations and earned media on other channels. Description & Judging Weightage: Creative Idea & Digital Innovation (40%) Execution Quality & Technical Delivery (40%) OOH Result/Outcome (20%) To download the sample entry form CLICK HERE (the entries shall be uploaded on online platform. The sample form is just for reference and to help you compile the information.)

8. Best SUSTAINABLE INITIATIVE IN OOH

Code	Category	Scope	Who can Participate?
8.A	Best Sustainable Initiative in OOH	Recognising OOH initiatives that deliver meaningful environmental impact through responsible material choices, recycled or eco‑friendly builds, energy-efficient practices, or enhancements to public natural environments such as parks, gardens, and community spaces. Entries should showcase sustainability‑driven thinking, long‑term ecological benefit, and measurable reduction of environmental footprint through the design, production, or execution of OOH media.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency, Media Owner, Outdoor Solution Providers	ENTER NOW
Parameters, Terms & Conditions: Objectives of the use of Green Initiative Uniqueness of Initiative Scale (media, format, location) Adherence to the parameters & norms of green initiative accepted globally Certifications if any Impact assessment To download the sample entry form CLICK HERE (the entries shall be uploaded on online platform. The sample form is just for reference and to help you compile the information.) Weightage: Sustainable Concept & Innovation - 40% Innovation in the environmentally responsible idea that applies creative thinking to reduce the initiative’s ecological footprint. Craft & Execution - 30% Delivers high‑quality, practical production using responsibly sourced materials and efficient, low‑impact build practices. OOH Result/Outcome - 30% Demonstrates meaningful reduction of waste, emissions, or resource use through measurable, sustainability‑driven outcomes.

9. Public & Social Services

Code	Category	Scope	Who can Participate?
9.A	Public & Social Services	Recognising OOH campaigns that address public health, civic responsibility, or wider social causes. Entries should demonstrate how OOH media was effectively used to drive awareness, encourage positive action, support CSR initiatives, or deliver measurable social impact across communities. Campaigns may involve multi‑format OOH, awareness building, interventions, or on‑ground public engagement.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative Agency, Media Owner	ENTER NOW
Parameters, Terms & Conditions: 1 The Entries shall contain information on the particular public / social cause addressed, and how communication on OOH media helped to address the public / social cause through awareness building, interventions, on-ground consumer engagements, execution of CSR plans, etc. 2 Entries to this category shall be supported by specific information on the minimum number of 30 media units used minimum of 3 different formats used (use of even a single format may be accepted if the strategy for the same is adequately justified in the submission and duly certified by the client) 3 Activation if done should have been for a minimum of 3 days and covering at least 3 different cities (even single-city coverage may be accepted if the strategy for the same is justified and duly certified by the client). 4 To ensure that the entries are judged purely from the point of view of multiple execution strategies and not by any single activation and innovation, any information on activation and innovation may be presented as an additional dimension to the campaign. 5 Pointers for the DESCRIPTION, PICTURES & VIDEO (Parameters to judge the entries): Entries should be explanative of - (i) Creative strategy, (ii) Communication objective, (iii) Target audience, (iv) Scale (description of the OOH formats used, number of OOH media units used, geographical locations), (v) Innovative use of different formats (if any), (vi) How the overall plan was executed / uniqueness of execution (if any), (vii) Impact assessment. To download the sample entry form CLICK HERE (the entries will be uploaded online. The sample form is to be used for compiling the information) Weightage: Public Objective & Creative Efficacy - 40% Sets a clear social or public‑health purpose supported by a focused, audience‑appropriate communication strategy. Execution Quality & Public Responsibility - 30% Delivers the campaign with high‑quality, safe, and responsible execution suited for public environments and diverse audiences. Public Impact & OOH Result - 30% Demonstrates meaningful influence through increased awareness, participation, or positive community‑level outcomes.

10. INTERNATIONAL OOH

Campaigns which are run outside India are eligible in this category.

Code	Category	Scope	Who can Participate?
10.A	Best Use of Classic Media	Recognising outstanding OOH campaigns executed outside India using traditional or ambient media, where the strength of the creative content drives the impact. Entries may be submitted by Indian or international agencies, provided the work was implemented internationally. Submissions should showcase powerful, well‑crafted communication delivered through classic or ambient formats, demonstrating strong idea articulation and meaningful outcomes in the international context.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative Agency, Digital Agency, Activation Agency	ENTER NOW
10.B	Best Use of DOOH Media	Recognising outstanding DOOH campaigns executed outside India where the creative content not the media inventory is the primary driver of impact. Entries may be submitted by Indian or international agencies, provided the work was implemented internationally. Submissions should demonstrate innovative, engaging, and well‑crafted digital content that leverages DOOH’s dynamic capabilities to deliver strong communication outcomes in an international market.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative Agency, Digital Agency, Activation Agency	ENTER NOW
10.C	Best Use of Transit Media	Recognising outstanding OOH campaigns executed outside India using transit media such as airports, metro systems, bus shelters, trains, taxis, trams, or other commuter‑driven environments. Entries may be submitted by Indian or international agencies, provided the work was implemented internationally. Submissions will be judged on the strength of the creative content, its contextual fit within the transit environment, and the effectiveness achieved through strategic use of transit locations.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative Agency, Digital Agency, Activation Agency	ENTER NOW
Parameters, Terms & conditions: 10.A Best Use of Classic Media All the work done by Indian & International agencies but implemented outside India using Traditional Format will be considered. Pointers for the DESCRIPTION & VIDEO : Describe the campaign covering following points: Communication objective or the idea: Media strategy & Details of Execution Impact assessment To download the sample entry form CLICK HERE (the entries shall be uploaded on online platform. The sample form is just for reference and to help you compile the information.) 10.B Best Use of DOOH Media All the work done by Indian & International agencies but implemented outside India using DOOH medium will be considered. Describe the campaign covering following points: Communication objective or the idea: Media strategy & Details of Execution Impact assessment Please note this category does not refer to the media used but the CONTENT (Advertisement) that is run digitally on the Media. To download the sample entry form CLICK HERE (the entries shall be uploaded on online platform. The sample form is just for reference and to help you compile the information.) 10.C Best Use of Transit Media All the work done by Indian & International agencies but implemented outside India using DOOH medium will be considered. Describe the campaign covering following points: Communication objective or the idea: Media strategy & Details of Execution Impact assessment To download the sample entry form CLICK HERE (the entries shall be uploaded on online platform. The sample form is just for reference and to help you compile the information.) Weightage: Creative Idea & Innovation - 40% Sets a clear social or public‑health purpose supported by a focused, audience‑appropriate communication strategy. Craft & Execution - 30% Delivers the campaign with high‑quality, safe, and responsible execution suited for public environments and diverse audiences. OOH Result/Outcome - 30% Demonstrates meaningful influence through increased awareness, participation, or positive community‑level outcomes.

11. Best OOH Media asset Innovation

Code	Category	Scope	Who can Participate?
11.A	Best OOH Media Asset Innovation – Traditional Format (Metro Cities)	Recognising innovative traditional OOH assets newly constructed or upgraded within metro cities, created through fresh investments or structural refurbishments by media owners. Eligible entries include new builds (billboards, hoardings, signage, bus shelters, etc.) and redesigned or retrofitted traditional formats that meaningfully enhance visibility, utility, design, safety, durability, or audience engagement. Submissions should clearly demonstrate how the upgraded or newly created asset advances traditional OOH standards and delivers improved value for advertisers and the public.	Media Owner	ENTER NOW
11.B	Best OOH Media Asset Innovation – Traditional Format (Non-Metro Cities)	Recognising innovative traditional OOH assets newly created or upgraded in non‑metro cities through fresh investments or structural refurbishments by media owners. Eligible entries include new builds (billboards, hoardings, signage, bus shelters, etc.) and redesigned or retrofitted traditional formats that enhance visibility, utility, safety, durability, or audience engagement. Submissions should demonstrate how the innovation elevates traditional OOH standards and delivers improved advertiser and audience value within non‑metro environments.	Media Owner	ENTER NOW
11.C	Best OOH Media Asset Innovation – DOOH (Metro Cities)	Recognising newly created or technologically upgraded DOOH media assets in metro cities developed through fresh investments by media owners. Eligible entries include new digital billboards, interactive displays, and technology‑enabled formats, as well as traditional assets converted into digital through permanent structural upgrades. Submissions should demonstrate how these DOOH innovations enhance design, functionality, visibility, interactivity, advertiser value, and overall audience experience within metro environments.	Media Owner	ENTER NOW
11.D	Best OOH Media Asset Innovation – DOOH (Non-Metro Cities)	Recognising newly created or technologically upgraded DOOH media assets in non‑metro cities developed through fresh investments by media owners. Eligible entries include new digital billboards, interactive displays, and technology‑enabled formats, as well as traditional assets converted into digital through permanent structural or technical enhancements. Submissions should demonstrate how the DOOH innovation improves visibility, interactivity, design, functionality, advertiser value, and overall audience experience within non‑metro environments.	Media Owner	ENTER NOW
11.E	Best Digital Signage Network	Recognising excellence in the creation, deployment, and management of large‑scale in‑store digital signage networks across retail, malls, hotels, F&B, healthcare, educational institutions, and other indoor environments. Eligible entries should demonstrate strong investments in screen infrastructure, quality placement across multiple venues, and innovative use of digital display design, functionality, or interactivity. Submissions must show how the network enhances the indoor media environment and delivers sustained value for advertisers through multiple installations.	Manufacturers and suppliers of DOOH display solutions DOOH media owners Brands/Retailers, Place Owners Architects/Retail Designers	ENTER NOW
Parameters, Terms & Conditions for Category 11.A, 11B, 11C & 11D: Please note that this category pertains to the physical format innovation of media and not the ad content displayed. Describe the technical and aesthetic aspects of new format within 500 words covering following points Location of New Media Innovation & Problem–Solution Fit - 40% The genuine “newness” of the asset (format, engineering, tech, or redesign/retrofit) and the clarity of the audience/advertiser problem it solves. Before/after or baseline vs. new asset rationale; innovation summary use cases enabled. Audience & Advertiser Value - 30% The incremental value the asset creates attention/visibility, dwell time, contextual relevance, creative canvas, brand safety, buying simplicity. Sightline/visibility studies, traffic/audience data, contextual placement logic, brand case studies (how the new asset changed outcomes vs. legacy). Measurement, Adoption & Scalability - 30% Proof the asset works at market level and can scale neutral measurement, advertiser uptake, occupancy/booking rates, and replicability in other locations or formats. Third‑party/audited metrics (impressions, proof‑of‑performance), occupancy trend, repeat bookings, pipeline of deployments, modular rollout plan. To download the sample entry form CLICK HERE (the entries shall be uploaded on online platform. The sample form is just for reference and to help you compile the information.) Parameters, Terms & Conditions for Category 11.E: Please note that this category pertains to the physical format innovation of media and not the ad content displayed. Minimum 50 media units used Used for advertising purpose only Describe the technical and aesthetic aspects of new format within 500 words covering following points Scale, Placement & Reliability - 40% Coverage quality across venues (right screen types, sightlines, dwell‑zones), plus operational robustness - CMS governance, maintenance, safety/compliance, and responsible power/brightness policies. Targeting, Data & Creative Effectiveness - 30% Ability to deliver the right message in the right moment - contextual/data triggers, programmatic readiness, interactivity (where relevant), and content that’s designed for the environment and accessible at viewing distance. Measurement & Business Impact - 30% Transparent proof‑of‑play and third‑party metrics (audience/attention), with clear outcomes such as footfall/visitation, brand lift or sales proxies, and client‑ready reporting that demonstrates ROI. To download the sample entry form CLICK HERE (the entries shall be uploaded on online platform. The sample form is just for reference and to help you compile the information.)

12. Brand Of the Year

Code	Category	Scope	Who can Participate?
12.A	Brand Of the Year	Awarded to a Brand winning maximum Metals.	Not by Entry
Awarded to a Brand winning maximum Metals

13. Campaign of the year

Code	Category	Scope	Who can Participate?
13.A	Campaign of the year	Awarded to any campaign, irrespective of product / service and outdoor media format, comprising a minimum of three creative concepts based on the same central idea used in multi format	Not by Entry
All entries entered under ‘Brand Campaigns- 1A to 1O shall qualify for adjudication under the ‘Campaign of the Year’ category. Therefore, the terms & conditions, as well as the documentation required for adjudication of entries for the ‘Campaign of the Year’ shall remain the same as that for all ‘Brand Categories’. The Jury shall select the ‘Campaign of the Year’ winner(s) from among the entries entered under ‘Brand Campaigns’. No direct entries will be made under ‘Campaign of the Year’ category.

OAA 2026 – Guidelines & Award Categories