Code |
Category |
Scope |
Who can Participate? |
|
1.A |
Automotive |
Manufacturers and suppliers of vehicles including those of consumables and spares in the automotive segment |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency |
ENTER NOW
|
1.B |
Consumer Durables |
White goods, Brown goods, Home furnishing, Home deor, paints, etc. |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency |
ENTER NOW
|
1.C |
E-Commerce, M-Commerce & Online Platforms |
B2B or B2C platforms for buying and selling goods or services online, online platforms, digital commerce platforms, online apps, gaming apps, etc |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency |
ENTER NOW
|
1.D |
Fashion & Lifestyle |
Clothes, Footwear, Perfumes, Makeups & Cosmetics and accessories like Watches, Jewellery, Bags, Purses, Belts, etc. |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency |
ENTER NOW
|
1.E |
Financial Services |
Banks, financial services, insurance companies, etc. |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency |
ENTER NOW
|
1.F |
FMCG |
Personal care, household goods, food & beverages, etc |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency |
ENTER NOW
|
1.G |
Media & Entertainment |
TV channels, radio, print media, digital media, outdoor concessionaires, movies, music labels, festivals, artistes etc. |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency |
ENTER NOW
|
1.H |
OTT (Over The Top) Media Services |
Streaming media service offered directly to viewers via the Internet |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency |
ENTER NOW
|
1.I |
Retail Brands |
Stores, Restaurants, Salons, malls, Clubs, Gyms, etc. |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency |
ENTER NOW
|
1.J |
Travel & Hospitality |
Airlines, Railways, Bus services, Hotels, Destinations, Tour operators, Travel services, etc. |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency |
ENTER NOW
|
1.K |
Other Categories |
Projects that do not fall under the above categories can be entered here. The category of this award shall be taken as per the winning entry. e.g. Real estate & Construction, Telecom, Healthcare Services, Educational Services, Business & Home Services, etc. |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency |
ENTER NOW
|
Terms & Conditions:
- Entries to this category shall be supported by specific information on the
- Number of media units used (Minimum 50)
- Number of formats used (mimimun of 3) Pl note: use of even a single format may be accepted if the strategy for the same is adequately justified in the submission.
- Exception: For Sub-Categories 1i. Retail Brand and 1l. Other Categories -- campaigns executed in just 1 city using a minimum of 15 media units are also eligible.
- Activation can be a part of entire campaign as one of the formats and not to be submitted as a separate entry under brand categories.
- The entries are judged purely from the point of view of multiple execution strategy and not by any single activation and innovation. Ensure that any information on activation and innovation may be presented as an additional dimension to the campaign.
Parameters:
The video and the discription can be explanative of -
The creative aspect - The idea, Campaign objective, Target audience, Execution details like Scale (description of the OOH formats used, number of OOH media units used, geographical locations), Innovative use of different formats and Impact assessment.
To download the sample entry form CLICK HERE (the entries shall be uploaded online. The sample form is the reference for compiling the information). |