1. Brand Categories
Code | Category | Scope | Who can Participate? | Entry Fees |
---|---|---|---|---|
1.a | Automotive | Manufacturers and suppliers including those of consumables and spares in the automotive segment |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency | Rs. 7000/- + GST Per Entry |
1.b | Clothing, Footwear & Accessories | Clothes, Footwear and accessories like Watches, Jewellery, Bags, Purses, Belts, etc. |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency | Rs. 7000/- + GST Per Entry |
1.c | Consumer Durables | White goods, Brown goods |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency | Rs. 7000/- + GST Per Entry |
1.d | E-commerce | B2B, B2C E-commerce platforms, online marketplaces |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency | Rs. 7000/- + GST Per Entry |
1.e | Financial Services | Banks, financial services, insurance companies, etc. |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency | Rs. 7000/- + GST Per Entry |
1.f | FMCG | Personal care, groceries, food & beverages, etc |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency | Rs. 7000/- + GST Per Entry |
1.g | Media & Entertainment | TV channels, radio, print media, digital media, outdoor concessionaires, movies, music labels, festivals, artistes etc. |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency | Rs. 7000/- + GST Per Entry |
1.h | OTT (Over The Top) Media Services | Streaming media service offered directly to viewers via the Internet |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency | Rs. 7000/- + GST Per Entry |
1.i | Retail Brands | Stores, Restaurants, Salons, malls, Clubs, Gyms, etc. |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency | Rs. 7000/- + GST Per Entry |
1.j | Telecom | Cellular service providers, Basic telephony, ISPs, Calling cards, etc. |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency | Rs. 7000/- + GST Per Entry |
1.k | Travel & Hospitality | Airlines, Railways, Bus services, Hotels, Destinations, Tour operators, Travel services, etc |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency | Rs. 7000/- + GST Per Entry |
1.l | Other Categories | Projects that do not fall under the above categories can be entered here. The category of this award shall be taken as per the winning entry |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency | Rs. 7000/- + GST Per Entry |
Parameters, Terms & Conditions:
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2. Media Plan of the Year
Code | Category | Scope | Who can Participate? | Entry Fees |
---|---|---|---|---|
2.a | Outdoor Media Plan of the Year - Local | Awarded to the best Outdoor Media Plan of the Year covering a single city or single region – providing details on target audience, key locations covered within the city/market. |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency | Rs. 7000/- + GST Per Entry |
2.b | Outdoor Media Plan of the Year - National | Awarded to the best Outdoor Media Plan of the Year covering a minimum of three states –providing details on target audience, key locations covered within each city/market. |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency | Rs. 7000/- + GST Per Entry |
Parameters, Terms & Conditions
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3. Special Categories
Code | Category | Scope | Who can Participate? | Entry Fees |
---|---|---|---|---|
3.a | Innovation of the Year | The most innovative special effect created on any conventional outdoor format and includes special builds, 3D cut outs, customized lighting, creation of movement on media, use of technologies, etc. |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency, Media Owner (if it was directly client based), Outdoor Solution Providers | Rs. 7000/- + GST Per Entry |
3.b | Best Use of Ambient Media | The most creative use of non-conventional outdoor media and includes structured ambient spaces like restrooms, shopping malls (excluding point-of-purchase advertising), airports, bus stations, theatres etc. as well as one-off, non-scalable ambient opportunities. |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency, Media Owner (if client is direct), Outdoor Solution Providers | Rs. 7000/- + GST Per Entry |
3.c | Green Initiative | Entries can be submitted by those maintaining parks, gardens or anything which enhances the environment for society. Also any media owner who has used recycled material, and even used environment friendly material to create OOH media can send in entries. |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency, Media Owner, Outdoor Solution Providers | Rs. 7000/- + GST Per Entry |
3.d | Activation | Any Activity / Execution / Demonstration done in the OOH space solely for the purpose of promotion and / or advertising. |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency, Activation agency | Rs. 7000/- + GST Per Entry |
3.e | Digital OOH | Any Execution / Display using Digital Media such as Interactive / Non –Interactive Screens, LED Screens, Projection Systems etc., solely for the purpose of advertising. Please note this does not refer to the media used but the content that is run digitally on the media. |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency, Digital Agency | Rs. 7000/- + GST Per Entry |
Parameters, Terms & Conditions:
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4. International
Code | Category | Scope | Who can Participate? | Entry Fees |
---|---|---|---|---|
4.a | International | All the work done by Indian & International agencies but implemented outside India. |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency, Digital Agency, Activation | Rs. 7000/- + GST Per Entry |
Parameters, Terms & conditions:
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5. Public & Social Services
Code | Category | Scope | Who can Participate? | Entry Fees |
---|---|---|---|---|
5.a | Public & Social Services | Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative Agency, Media |
Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative Agency, Media Owner | Rs. 7000/- + GST Per Entry |
Parameters, Terms & Conditions:
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6. Campaign of the year
Code | Category | Scope | Who can Participate? | Entry Fees |
---|---|---|---|---|
6.a | Campaign of the year | Awarded to any campaign, irrespective of product / service and outdoor media format,comprising a minimum of three creative concepts based on the same central idea used in multi format. |
Not by Entry - Refer points 1&2 below | No separate entry fee charged |
All entries entered under ‘Brand Categories – 1.a, 1.b, 1.c, 1.d, 1.e, 1.f, 1.g 1.h, 1.i, 1.j, 1.k, 1.l shall qualify for adjudication under the ‘Campaign of the Year’ category. Therefore,
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7. Media Format Innovation
Code | Category | Scope | Who can Participate? | Entry Fees |
---|---|---|---|---|
7.a | Best Media Format Innovation - Permanent | Any innovation of traditional / DOOH media format, such as, cut outs and extensions added to the media |
Media owners | Rs. 7000/- + GST Per Entry |
7.b | Best Media Format Innovation - Temporaray | Any innovation of traditional / DOOH media format, such as, cut outs and extensions added to the media |
Media owners | Rs. 7000/- + GST Per Entry |
Parameters, Terms & Conditions:
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