OOH Advertising Awards (OAA) 2026

Guidelines

All OOH Campaigns / Outdoor Advertising / Activations should have been executed during 1 April 2025 – 31 March 2026.
Any entry (campaign/ idea) submitted for OAA 2025 contest or earlier editions cannot be re-submitted for OAA 2026 contest, even if the same campaign has been extended into 2026.
An entry can be submitted across different main categories.
However entry cannot be repeated in Category 3 INNOVATION of THE YEAR, Category 4 BEST USE of Media and Category 5 Best Experiential OOH.
Also, an entry cannot be submitted for multiple sub-categories within a category.
To avoid filling forms repeatedly of the same campaign for submission for multiple categories, kindly duplicate the entry by clicking on "duplicate entry" (option available at submission portal). However, edit the required field as per the parameters laid down for that particular category.
All entries submitted for OAA 2026 by agencies, media owners or solution providers should be mandatorily accompanied by an NOC from the ad owners (advertising brand). If the entry is submitted by the advertising brand itself, the NOC is not required. To download NOC format CLICK HERE.
Do not mention the Contesting Company's name or logo anywhere in the content of the documents or in the pictures or in the video. Any such mention will invite disqualification (Advertising brand name and logo projected in the campaign can be visible in the submissions).
Read the Terms & Conditions governing each Category mentioned below before submitting your entries on this online platform.
All entries will be submitted online. First step is to register and submit the billing information. Once registration is done, the email will be sent on registered email id with user id and password for future access for entry submission.
There will be two rounds of judging. The first round will be conducted online, whereas the second round will be conducted in-person by the Jury at a designated venue.
The entries to OAA Contest will be evaluated by the Jury as per the Business Parameters laid down. Hence, you are advised to keep in view the Business Parameters while drafting the content for each of your submissions.
The award fee of Rs. 12,000 per entry covers only the contest charges and does not include fees for the award night or conference participation.
Winners of the 20th Edition of OAA will be declared at the grand OAA award function scheduled to be held on July 25th, 2026 at The Grand Hyatt, Goa.

MATERIAL REQUIREMENTS

Entry documentation should contain campaign images (max width 1200 px - max height 1200 px),
Video with voiceover/ music (video limit - 40 MB; 2 Min).
Discription as per category - Details of the campaign strategy and impact assessed, etc
NOC from the client
Client details.

For detailed information please go through the parameters laid down for each category. Download the sample form available for each category for guidance on compiling all the information required before filling out the entry forms online.

Final Deadline: 1st, June 2026
Entry Fees : Rs. 12,000/ + GST per entry

1. BRAND CAMPAIGNS

There are 15 sub-categories under Brand Campaigns. Only OOH campaigns with multiple execution will be considered hereunder.

“Campaign of the Year” - All nominated entries under Brand Campaigns qualify for consideration for the Campaign of the Year award that will be selected from the Brand Categories. That is, the Jury shall select the ‘Campaign of the Year’ winner(s) from the nominated entries under this category.

Code	Category	Scope	Who can Participate?
1.A	Automotive	Automotive/automobile brands including spares and related products	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency	ENTER NOW
1.B	Consumer Durables	White goods, brown goods, home furnishing, home décor, paints, etc	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency	ENTER NOW
1.C	E-Commerce & M Commerce	B2B or B2C platforms for buying and selling goods or services online, Online platforms, Digital commerce platforms, Online apps and gaming apps, etc.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency	ENTER NOW
1.D	Fashion & Lifestyle	Clothing, Footwear, Perfumes, Makeup and Cosmetics and accessories like watches, jewelry, bags, purses, belts, etc.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency	ENTER NOW
1.E	Financial Services	Banks, financial services, insurance companies, etc.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency	ENTER NOW
1.F	FMCG	Personal care, household goods, food & beverages, etc	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency	ENTER NOW
1.G	Healthcare and wellness	Streaming media service offered directly to viewers via the Internet	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency	ENTER NOW
1.H	Media & Entertainment	TV channels, radio, print media, outdoor concessionaires, production houses, movies, music labels, festivals, artists etc.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency	ENTER NOW
1.I	New Launch	Streaming media service offered directly to viewers via the Internet	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency	ENTER NOW
1.J	OTT	Streaming media service offered directly to viewers via the Internet	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency	ENTER NOW
1.K	Real estate & construction	Streaming media service offered directly to viewers via the Internet	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency	ENTER NOW
1.L	Retail Brands	Stores, restaurants, salons, clubs, gyms, etc.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency	ENTER NOW
1.M	Technology & Digital platform	Streaming media service offered directly to viewers via the Internet	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency	ENTER NOW
1.N	Travel & Hospitality	Airlines, railways, bus services, hotels, tourist destinations, tour operators, travel services, etc	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency	ENTER NOW
1.O	Others Categories	Projects that do not fall in the aforementioned categories may be entered under this category. The caption of sub category of the award shall be taken as per the winning entry. e.g. Real estate & construction, Telecom, Healthcare Services, educational services, Business and Home Services, etc	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency	ENTER NOW
Terms & Conditions: Entries to this category shall be supported by specific information on the Number of media units used (Minimum 30) Minimum 3 cities from different zones must be covered. Number of formats used (mimimun of 3) Pl note: use of even a single format may be accepted if the strategy for the same is adequately justified in the submission. Exception: For Sub-Categories 1i. Retail Brand and 1k. Other Categories -- campaigns executed in just 1 city using a minimum of 15 media units are also eligible. Activation can be a part of entire campaign as one of the formats and not to be submitted as a separate entry under brand categories. The entries are judged purely from the point of view of multiple execution strategy and not by any single activation and innovation. Ensure that any information on activation and innovation may be presented as an additional dimension to the campaign. Parameters: The video and the discription can be explanative of - The creative aspect - The idea, Campaign objective, Target audience, Execution details like Scale (description of the OOH formats used, number of OOH media units used, geographical locations), Innovative use of different formats and Impact assessment. To download the sample entry form CLICK HERE (the entries shall be uploaded online. The sample form is the reference for compiling the information). Weightage: The creative aspect- the Idea (Innovation/ copy/ design/ concept) – 40% Execution – 30% Impact – 30%

2. Media Plan of the Year

This is a Presentation category - Wherein a representative of the company shall make a presentation in person to the Jury - if the particular entry is shortlisted for the second round.

Code	Category	Scope	Who can Participate?
2.A	Outdoor Media Plan of the Year - Local	Awarded to the best Outdoor Media Plan of the Year covering a single city or single region – providing details on target audience, key locations covered within the city/market.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency	ENTER NOW
2.B	Outdoor Media Plan of the Year - Regional	Awarded to the best Outdoor Media Plan of the Year covering a minimum of two cities of one particular zone/region.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency	ENTER NOW
2.C	Outdoor Media Plan of the Year - National	Awarded to the best Outdoor Media Plan of the Year covering a minimum of three states or minimum of three cities covering three different zones.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency	ENTER NOW
Terms & Conditions Entries to this category shall be supported by specific information on the minimum number of media units used Minimum 10 media units for Local Media Plan of the Year 30 media units for Regional Media Plan of the Year 50 media units for National Media Plan of the Year Formats used - minimum of three different formats (use of even a single format may be accepted if the strategy for the same is adequately justified in the submission and duly certified by the client). Parameters: This is a Presentation category: In this category, a company representative will be required to make an in-person presentation to the Jury if the particular entry is shortlisted for the second round. You will be notified after the first-round results if your entry has been shortlisted. The presentation must address the following parameters (each point carries 25% weightage in the final evaluation of the shortlisted entry): i) Media Strategy ii) Media Mix iv) Media Execution v) Impact Assessment While uploading the entries the DESCRIPTION & VIDEO can be explanative of (Maximum 500 words): Media Strategy in relation to overall communication objective, Target audience, Budget allocated, Coverage of locations, Media mix, Monitoring mechanism and Impact assessment. Media Strategy in relation to overall communication objective, Target audience, Budget allocated, Coverage of locations, Media mix, Monitoring mechnism and Impact assessment. To download the sample entry form CLICK HERE (the entries will be uploaded online. The sample form is reference for compiling the requisite information)

3. INNOVATION OF THE YEAR

Single execution entry can be submitted here.

Code	Category	Scope	Who can Participate?
3.A	Art led innovation	Recognizing innovative use of art and other visual elements that enhance the impact of OOH creatives.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative Agency	ENTER NOW
3.B	Copy led innovation	Recognizing innovative/engaging content in OOH through best use of word play, brevity in messaging, humour and story telling	Recognizes breakthrough technology used e.g. AR/VR, Sensors, Data, Interactive, Engaging.	ENTER NOW
3.C	Tech Led Innovation	Recognizes breakthrough technology used e.g. AR/VR, Sensors, Data, Interactive, Engaging.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative Agency	ENTER NOW
3.D	Format Innovation	Recognizes breakthrough format changes for campaign e.g. 3D, kinetic, build-based, temporary structure changes.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative Agency	ENTER NOW
Parameters, Terms & Conditions: Pointers for the DESCRIPTION & VIDEO (Maximum 300 words) Objectives & Creative Idea Uniqueness of innovation Details of Execution - Duration, media formats, location Details of any recall research To download the sample entry form CLICK HERE (the entries shall be uploaded on the online platform. The sample form is just for reference and to help you compile the information.)

4. BEST USE OF OOH MEDIA

There are 4 sub categories. Single execution entry can be submitted here.

Entry can be submitted in any one sub category only.

Code	Category	Scope	Who can Participate?
4.A	Best Use of Ambient	The most creative use of non-conventional outdoor media and includes structured ambient like restrooms, gardens, beaches, etc as well as one-off, non-scalable ambient opportunities.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative Agency, Media Owner (if client is directly engaged), Outdoor Solution Providers	ENTER NOW
4.B	Best Use of Mall & Multiplex	Best creative and innovative use of media at malls and / or cineplexes for a single campaign using static and / or DOOH advertising media. The campaign should have been executed on mall / Cineplex media at a minimum of two cities, using at least 30 units and for a minimum duration of 14 days.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative Agency, Media Owner (if client is directly engaged), Outdoor Solution Providers like programmatic platforms	ENTER NOW
4.C	Best Use of Transit	Best creative and innovative use of transit media for a single campaign using transit media at airports / in-plane / aircraft exterior branding / Metro station branding / Metro train branding including in-train branding / Rail station branding / Rail train branding including in-train branding / cab branding / bus branding / auto rickshaw branding and / or any other transit media format. The campaign should have been executed on transit media at a minimum of two cities, using at least 30 units, and for a minimum duration of 14 days.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative Agency, Media Owner (if client is directly enaged), Outdoor Solution Providers like programmatic platforms	ENTER NOW
4.D	Best Use of Audio Advertising	Excellence in the use of audio announcements as a medium for brand communication in out-of-home environments. It celebrates brand promotions delivered through public address systems at transit stations, airports, malls, and other public venues—as well as inside buses, trains, and metro systems. These campaigns use voice, sound, and strategic timing to engage audiences on the move, delivering messages that are memorable, well-placed, and seamlessly integrated into the environment.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency, Media Owner, Outdoor Solution Providers	ENTER NOW
Parameters, terms & conditions: 4.A Best Use of Ambient: Objectives of the use of the ambience (relevance to communication objectives / brand strategy), Uniqueness of use of ambient media, Details of execution - duration, media formats, location Details of any recall research To download the sample entry form CLICK HERE (the entries shall be uploaded on online platform. The sample form is just for reference and to help you compile the information.) 4.B Best Use of Mall & multiplex: Communication objective and the idea Execution details -target audience, location(s), duration of campaign, use of cineplex media solely for the purpose of advertising (number of media used, formats such as, static, interactive / non – interactive DOOH screens) Impact assessment/ data analysis To download the sample entry form CLICK HERE (the entries shall be uploaded on online platform. The sample form is just for reference and to help you compile the information.) 4.C Best Use of Transit: Communication objective and the idea Execusion details -target audience, location(s), duration of campaign, use of transit media solely for the purpose of advertising (number of media used, formats such as, static, interactive / non – interactive dooh screens ) Impact assessment/ data analysis To download the sample entry form CLICK HERE (the entries shall be uploaded on online platform. The sample form is just for reference and to help you compile the information.) 4.D Best Use of Audio Advertising: Objective Strategy and details of execution Impact of assessment To download the sample entry form CLICK HERE (the entries shall be uploaded on online platform. The sample form is just for reference and to help you compile the information.)

5. Best Experiential OOH

Code	Category	Scope	Who can Participate?
5.A	Best On-Ground	Best Roadshow Activation: Consumer engagement, sampling, etc campaigns at road shows, marathon, gardens, societies, railway stations, or in transit activities etc (basically for commuters)	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative Agency, Media Owner (if client is directly enaged), Outdoor Solution Providers like programmatic platforms	ENTER NOW
5.B	Best Cultural	Best Cultural Activation: Consumer engagement, sampling, etc Campaign at cultural festivals, pandal etc	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative Agency, Media Owner (if client is directly enaged), Outdoor Solution Providers like programmatic platforms	ENTER NOW
5.C	Best Event	Best Event-Based Activation: Consumer engagement, sampling, etc campaigns at sports events, exhibitions etc	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative Agency, Media Owner (if client is directly enaged), Outdoor Solution Providers like programmatic platforms	ENTER NOW
5.D	Best In-Store & Mall	Best In-Store & Mall Activations: Consumer engagement, sampling, etc campaigns at malls or retail stores.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative Agency, Media Owner (if client is directly enaged), Outdoor Solution Providers like programmatic platforms	ENTER NOW
Parameters, terms & conditions: 5.A Best On-Ground: Communication objectives for the activation, Activation strategy Impact assessment To download the sample entry form CLICK HERE (the entries shall be uploaded on online platform. The sample form is just for reference and to help you compile the information.) 5.B Best Cultural: Communication objectives for the activation, Activation strategy Impact assessment To download the sample entry form CLICK HERE (the entries shall be uploaded on online platform. The sample form is just for reference and to help you compile the information.) 5.C Best Event: Communication objectives for the activation, Activation strategy Impact assessment To download the sample entry form CLICK HERE (the entries shall be uploaded on online platform. The sample form is just for reference and to help you compile the information.) 5.D Best In-Store & Mall: Communication objectives for the activation, Activation strategy Impact assessment To download the sample entry form CLICK HERE (the entries shall be uploaded on online platform. The sample form is just for reference and to help you compile the information.)

6. Best OOH Intergation with RaDIO/Digital/SOCIAL MEDIA MARKETING

Code	Category	Scope	Who can Participate?
6.A	Best OOH Integration with Radio/Digital/Social Media Marketing	Awarded to the best OOH Campaign that has been intergrated with radio, or social media or digital. Campaigns that have used 2 mediums and OOH being the primary one will be considered	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative Agency	ENTER NOW
Parameters, Terms & Conditions: Pointers for the DESCRIPTION & VIDEO (Maximum 300 words): Entries can be explanative of Media Strategy in relation to overall communication objective, the impact of using integrated media, Execution details ( Target audience, Budget allocated, Coverage of locations, Media mix, etc) To download the sample entry form CLICK HERE (the entries will be uploaded online. The sample form is to be used for compiling the information).

Code

7. Digital Out-Of-Home

This category does not refer to the media used but the CONTENT (Advertisement) that is run digitally on the Media.

Code	Category	Scope	Who can Participate?
7.A	Best Creative Content In DOOH	Awarded to the most creative, innovative, engaging, and impactful content delivered through digital screens used in OOH advertising. Creative content, impactful communication that grabs customer attention/leads to action and ultimately drives the objective	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative Agency, Media Owner if directly creating the content for client, DOOH Content Creators	ENTER NOW
7.B	Best DOOH Campaign – Multiple Execution	This category recognizes the creative, efficient, and impactful use of multiple DOOH formats across different locations. The campaign should leverage a minimum of 20 media units/sites, strategically utilizing a variety of DOOH mediums in diverse environments to achieve its objectives. The campaign should demonstrate how the adaptability of content and its context- specific execution across multiple sites enhances effectiveness, drives engagement, and delivers measurable outcomes.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative Agency, Media Owner if directly creating the content for client.	ENTER NOW
7.C	Most Engaging Interactive DOOH	Awarded to the best of use of interactive tools for deep audience engagement with DOOH campaigns. This may be achieved through use of QR codes, touchscreens, augmented reality / virtual reality tools, haptics technology, metaverse, etc.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative Agency, Media Owner if directly creating the content for client, DOOH Content Creators.	ENTER NOW
Parameters, Terms & Conditions: Any entry submitted in one DOOH sub-category cannot be submitted in any other DOOH category. Pointers for the description, pictures & video (Parameters to judge the entries): 7.A : Best Creative Content In DOOH Communication objective/ The idea: Creative strategy: Impact of creative To download the sample entry form CLICK HERE (the entries shall be uploaded on online platform. The sample form is just for reference and to help you compile the information.) 7.B : Best DOOH Campaign – Multiple Execution Minimum number of 20 - DOOH media units should have been used. Ensure that the entries are judged purely from the point of view of multiple execution strategy and not by any single activation and innovation. Any information on activation and innovation may be presented as an additional dimension to the campaign. The Objective /The idea Media Mix and Details on Execution The Impact of DOOH Campaign To download the sample entry form CLICK HERE (the entries shall be uploaded on online platform. The sample form is just for reference and to help you compile the information.) 7.C : Most Engaging Interactive DOOH Description can cover below mentioned points: Use of interactivity elements the campaign content / creatives to drive greater audience engagement, such as, use (QR code, gesture sensors, gamified content.) How easy it was for the audience to understand the features and interact with the campaign. Integration of the DOOH campaign with other digital channels like mobile apps, social media, digital platforms to provide enhanced audience experience. Campaign customisation using location intelligence data and insights to deliver localised and relevant experience Campaign performance basis audience participation using the interactive feature at the location or various locations and earned media on other channels. To download the sample entry form CLICK HERE (the entries shall be uploaded on online platform. The sample form is just for reference and to help you compile the information.)

8. Best SUSTAINABLE INITIATIVE IN OOH

Code	Category	Scope	Who can Participate?
8.A	Best Sustainable Initiative in OOH	Entries can be submitted by those maintaining parks, gardens or anything which enhances the natural environment for society. Also any media owner who has used recycled material, and/ or even used environment friendly material to create OOH media. Campaigns that demonstrate environmental sustainability through long-term impact in terms of responsible use of resources, materials, processes or environmentally-responsible initiatives in public spaces.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative agency, Media Owner, Outdoor Solution Providers	ENTER NOW
Parameters, Terms & Conditions: Objectives of the use of Green Initiative Uniqueness of Initiative Scale (media, format, location) Adherence to the parameters & norms of green initiative accepted globally Certifications if any Impact assessment To download the sample entry form CLICK HERE (the entries shall be uploaded on online platform. The sample form is just for reference and to help you compile the information.)

Code

9. Public & Social Services

Code	Category	Scope	Who can Participate?
9.A	Public & Social Services	Public Health, Environment and Social Causes addressed	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative Agency, Media Owner	ENTER NOW
Parameters, Terms & Conditions: 1 The Entries shall contain information on the particular public / social cause addressed, and how communication on OOH media helped to address the public / social cause through awareness building, interventions, on-ground consumer engagements, execution of CSR plans, etc. 2 Entries to this category shall be supported by specific information on the minimum number of 30 media units used minimum of 3 different formats used (use of even a single format may be accepted if the strategy for the same is adequately justified in the submission and duly certified by the client) 3 Activation if done should have been for a minimum of 3 days and covering at least 3 different cities (even single-city coverage may be accepted if the strategy for the same is justified and duly certified by the client). 4 To ensure that the entries are judged purely from the point of view of multiple execution strategies and not by any single activation and innovation, any information on activation and innovation may be presented as an additional dimension to the campaign. 5 Pointers for the DESCRIPTION, PICTURES & VIDEO (Parameters to judge the entries): Entries should be explanative of - (i) Creative strategy, (ii) Communication objective, (iii) Target audience, (iv) Scale (description of the OOH formats used, number of OOH media units used, geographical locations), (v) Innovative use of different formats (if any), (vi) How the overall plan was executed / uniqueness of execution (if any), (vii) Impact assessment. To download the sample entry form CLICK HERE (the entries will be uploaded online. The sample form is to be used for compiling the information)

10. INTERNATIONAL OOH

Campaigns which are run outside India are eligible in this category.

Code	Category	Scope	Who can Participate?
10.A	Best Use of Classic Media	All the work done by Indian & International agencies but implemented outside India using traditional media or campaign done in ambient space will be considered. The entry will be judged on the content (campaign) that is run using traditional or ambient media and does not refer to the media used	Digital Agency, Activation Agency	ENTER NOW
10.B	Best Use of DOOH Media	All the work done by Indian & International agencies but implemented outside India using DOOH medium will be considered Please note this category does not refer to the media used but the CONTENT (Advertisement) that is run digitally on the Media.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative Agency, Digital Agency, Activation Agency	ENTER NOW
10.C	Best Use of Transit Media	All the work done by Indian & International agencies but implemented outside India using DOOH medium will be considered Please note this category does not refer to the media used but the CONTENT (Advertisement) that is run digitally on the Media.	Advertising Brand, Outdoor Specialist Agency, Media Agency, Creative Agency, Digital Agency, Activation Agency	ENTER NOW
Parameters, Terms & conditions: 10.A Best Use of Classic Media All the work done by Indian & International agencies but implemented outside India using Traditional Format will be considered. Pointers for the DESCRIPTION & VIDEO : Describe the campaign covering following points: Communication objective or the idea: Media strategy & Details of Execution Impact assessment To download the sample entry form CLICK HERE (the entries shall be uploaded on online platform. The sample form is just for reference and to help you compile the information.) 10.B Best Use of DOOH Media All the work done by Indian & International agencies but implemented outside India using DOOH medium will be considered. Describe the campaign covering following points: Communication objective or the idea: Media strategy & Details of Execution Impact assessment Please note this category does not refer to the media used but the CONTENT (Advertisement) that is run digitally on the Media. To download the sample entry form CLICK HERE (the entries shall be uploaded on online platform. The sample form is just for reference and to help you compile the information.) 10.C Best Use of Transit Media All the work done by Indian & International agencies but implemented outside India using DOOH medium will be considered. Describe the campaign covering following points: Communication objective or the idea: Media strategy & Details of Execution Impact assessment To download the sample entry form CLICK HERE (the entries shall be uploaded on online platform. The sample form is just for reference and to help you compile the information.)

11. Best OOH Media asset Innovation

Code	Category	Scope	Who can Participate?
11.A	Best Media Format Innovation – Traditional Format (Metro Cities)	1. This category is open to newly constructed traditional OOH sites (billboards, hoardings, signage, bus shelters etc.) created by media owners with fresh investments. Submissions should focus on innovative designs, approaches, or utilities that enhance the traditional media format, offering a new way to engage or interact with the audience. 2. Any investment made to refurbish an existing traditional media asset qualifies for this category. This includes permanent structural changes made to improve the appearance, functionality, or overall use of an existing OOH format.	Media Owner	ENTER NOW
11.B	Best Media Format Innovation – Traditional Format (Non-Metro Cities)	1. This category is open to newly created DOOH formats (digital billboards, interactive displays, etc.) developed by media owners with fresh investments. Submissions should showcase innovative uses of digital media offering a fresh approach to engaging the audience through digital technology and interactivity. 2. Any investment made to refurbish an existing media asset by adding digital screens or enhancing existing ones into digital medium falls under this category. This could involve permanent structural changes to transform traditional OOH formats into DOOH, improving both the design and the functionality.	Media Owner	ENTER NOW
11.C	Best Media Format Innovation – DOOH (Metro Cities)	1. This category is open to newly created DOOH formats (digital billboards, interactive displays, etc.) developed by media owners with fresh investments. Submissions should showcase innovative uses of digital media offering a fresh approach to engaging the audience through digital technology and interactivity. 2. Any investment made to refurbish an existing media asset by adding digital screens or enhancing existing ones into digital medium falls under this category. This could involve permanent structural changes to transform traditional OOH formats into DOOH, improving both the design and the functionality.	Media Owner	ENTER NOW
11.D	Best Media Format Innovation – DOOH (Non-Metro Cities)	1. This category is open to newly created DOOH formats (digital billboards, interactive displays, etc.) developed by media owners with fresh investments. Submissions should showcase innovative uses of digital media offering a fresh approach to engaging the audience through digital technology and interactivity. 2. Any investment made to refurbish an existing media asset by adding digital screens or enhancing existing ones into digital medium falls under this category. This could involve permanent structural changes to transform traditional OOH formats into DOOH, improving both the design and the functionality.		ENTER NOW
11.E	Best In Store Digital Signage Network	Recognizing investments in in-store digital media (signage) network or retail media in terms of scale (number of screens/locations), and innovative use of DOOH media in terms of display design/functionality/scope for interactivity and engagement.		ENTER NOW
Parameters, Terms & Conditions: Please note that this category pertains to the physical format innovation of media and not the ad content displayed. Location of New Media Volume of Investment in the Media Details on Execution/Fabrication like Number of new units/ mediums, Innovation in media, Beautification of existing media assets, Use of new technology, etc. How the new media enhances the quality of advertising To download the sample entry form CLICK HERE (the entries shall be uploaded on online platform. The sample form is just for reference and to help you compile the information.)

12. Brand Of the Year

Code	Category	Scope	Who can Participate?
12.A	Brand Of the Year	Awarded to a Brand winning maximum Metals.	Not by Entry
Awarded to a Brand winning maximum Metals

13. Campaign of the year

Code	Category	Scope	Who can Participate?
13.A	Campaign of the year	Awarded to any campaign, irrespective of product / service and outdoor media format, comprising a minimum of three creative concepts based on the same central idea used in multi format	Not by Entry
All entries entered under ‘Brand Campaigns- 1A to 1O shall qualify for adjudication under the ‘Campaign of the Year’ category. Therefore, the terms & conditions, as well as the documentation required for adjudication of entries for the ‘Campaign of the Year’ shall remain the same as that for all ‘Brand Categories’. The Jury shall select the ‘Campaign of the Year’ winner(s) from among the entries entered under ‘Brand Campaigns’. No direct entries will be made under ‘Campaign of the Year’ category.

OAA 2026 – Guidelines & Award Categories