OAA WINNERS 2023

Brand Categories - Automotive

Silver
Renault India: #theKigerlife
OSMO Advertising
Silver
Royal Enfield: Hunter 350 Art of Motorcycling
Tribes Communications
Bronze
Bajaj Pulsar: NS125 Billboard
Madison OOH

Brand Categories - Consumer Durables

Silver
Asian Paints: Budget Mein Lage, Har Shauq Pura Kare
Madison OOH
Bronze
Asian Paints Royale Glitz OOH Campaign
Madison OOH
Bronze
Havells India: Hawa Badlegi
Posterscope India

Brand Categories - E-Commerce, M-Commerce & Online Platforms

Gold
Zomato Offer Campaign
GroupM
Bronze
Why This Swiggy Ad
Tribes Communications
Bronze
Pepperfry: India's First Memevertisement On OOH
Posterscope India

Brand Categories - Fashion & Lifestyle

Gold
Tanishq ‘Live a Dream’ collection: 3D Anamorphic DOOH
Laqshya Media Group
Gold
Campus: The Shoe that could Walk the Talk!
Madison OOH
Silver
Tanishq ‘Chozha’ Personalized 3D Experience Zone
Laqshya Media Group

Brand Categories - Financial Services

Gold
Acko General Insurance: Welcome Change
Tribes Communications
Silver
Bajaj Allianz: Time matters, right?
Madison OOH
Bronze
DBS: Banking For Startups
Posterscope India
Bronze
PhonePe Motor Insurance Truck Art
Active Innovations Media India

Brand Categories - FMCG

Gold
Mountain Dew Billboards
Madison OOH
Bronze
Feel the Fizz - 2022
Madison OOH
Bronze
Cadbury Silk Revamp
GroupM

Brand Categories - Media & Entertainment

Gold
KGF Chapter 2
Khushi Advertising ideas

Brand Categories - OTT (Over The Top) Media Services

Silver
Amazon Prime Video: Farzi
Rapport outdoor Advertising

Brand Categories - Retail Brands

Gold
Starbucks Dehradun Store launch
Madison OOH
Gold
IKEA Ghar Aa Jao
GroupM

Brand Categories - Other Categories

Gold
Tinder: You Up
Tribes Communications

Media Plan of the Year - Outdoor Media Plan of the Year - Local

Gold
Parx Music Fiesta
Madison OOH
Silver
Lights of Awarness- Aids Awarness Campaign by Assam State Aids Control Society
Priya Communication
Bronze
Asian Paints: Budget Mein Lage, Har Shauq Pura Kare
Madison OOH

Media Plan of the Year - Outdoor Media Plan of the Year - National

Gold
Tata BS6 Campaign
Madison OOH
Silver
IKEA Ghar Aa Jao
GroupM
Bronze
Cadbury Silk Revamp
GroupM
Bronze
Appy Fizz: Feel the Fizz - 2022
Madison OOH
Bronze
Asian Paints Royale Glitz OOH Campaign
Madison OOH

Special Categories - Innovation of the Year

Gold
Kwality Walls - Nolen Gur
Rapport Outdoor Advertising
Silver
Zomato Offer
GroupM
Silver
Tanishq ‘Live a Dream’ collection: 3D Anamorphic DOOH
Laqshya Media Group
Silver
Mountain Dew Billboards
Madison OOH

Special Categories - Best Use of Ambient Media

Silver
HDFC Mutual Fund: Barni Se Azadi
Tribes Communications
Bronze
Ikea: Immersive Lift
GroupM
Bronze
Asian Paints: Aadhar Kendra Gates
Madison OOH

Special Categories - Digital OOH

Gold
Tanishq ‘Chozha’ personalized 3D Experience Zone
Laqshya Media Group
Silver
Absolut Glassware: AbsolutAlly Walkway
Laqshya Media Group
Bronze
Happydent: World Smile Day
GroupM

Special Categories - Activation

Bronze
Honda’s Floating Showroom
Tribes Communications
Bronze
Crompton Cooling POD
Tribes Communications
Bronze
Grab The Pulse
Madison OOH

Special Categories - Green Initiative

Gold
Guiness World Record - Largest Installation of Solar Panels on a Billboard
Zest Enterprise
Silver
Grohe : Every Drop Counts
Tribes Communications

International - International - DOOH

Bronze
Darling
GroupM

Public & Social Services - Public & Social Services

Silver
Grohe: Every Drop Counts
Tribes Communications
Bronze
DBS bank: Banking for Startups
Posterscope India
Bronze
Crompton Cooling POD
Tribes Communications

Best Media Format Innovation - Best Media Format Innovation - Permanent

Gold
ProDigi
Roshan Space brandcom
Bronze
HELIOS
Devangi Outdoor Advertising
Bronze
MMRDA Solar Bus Shelter
Laqshya Media Group

Best Media Format Innovation - Best Media Format Innovation - Temporary

Silver
Absolut Glassware: AbsolutAlly Walkway
Laqshya Media Group
Silver
Green Park Building Wrap for SPOTIFY
Apex Integrated Marketing, India News & Rapport Outdoor Advertising
Bronze
Ikea: Immersive Lift
Adonmo & GroupM

Campaign of the year - Campaign of the year

Gold
Zomato Offer Campaign
GroupM