The Young Outdoorian Creative Contest (YOC) - Celebrating Out-of-Box Thinking for Out-of-Home Advertising!
An exciting recent addition to OAC is The Young Outdoorian Creative Contest (YOC), an initiative aimed at spotlighting emerging new creative talent.
Open to professionals from creative agencies who are below 30 years, YOC is a search for fresh new creative talent in OOH advertising.
Format
The participants will divide themselves into teams paired as Art-Copy, Art-Strategy or Copy-Social). They will be given a theme and campaign brief by a brand marketer for an actual brand. The briefing will be done on online on 21st July 2026. At the end of the allotted time of 48 hours (23rd July), the teams will present their OOH creative campaign ideas to the Jury (panel comprising Creative Heads).
Two teams will be selected by the Jury, with one team declared as the winners and the other as the runners-up. The winning team will get an air ticket, ADFEST delegate entry pass and 3 nights' stay at Pattaya, Thailand, during ADFEST 2027. The Runners-up will get Rs 50,000 as cash price.
Winners will be announced and felicitated on July 25, 2026, during the OOH Advertising Awards ceremony to be held at the Grand Hyatt, Goa, as part of the culmination of OAC 2026.
Contest Rules and Regulations:
delegates@vjmediaworks.com
+91 8591180151
