The 18th edition of Out of Home (OOH) Advertising Convention (OAC), earlier called Outdoor Advertising Convention, successfully led the way in charting the future course of OOH advertising. 

Held for the first time in India’s Silicon Valley Bengaluru, at the Hilton Garden Inn, Convention Centre, Embassy Manyata Business Park, on July 26-27, the 2-day Convention this year was centred on the theme ‘OOH: Navigating The New Frontier’. 

OAC 2024, with its power-packed sessions delivered to a packed gathering of keen audience comprising industry stakeholders, featured insightful presentations, talks, fireside chats and focused discussions. The spotlight was on pushing the boundaries of OOH and elevating it in the brand marketing scheme of things through new creative perspectives, business strategies, technologies, collaborations, and measurement systems, among others. 

OAC, since its inception in 2005, has been the most definitive knowledge platform for all stakeholders of the OOH industry. The event draws the participation of:

• Senior government officials heading departments that regulate OOH / award advertising contracts
• Global OOH leaders
• Accomplished brand marketers
• OOH specialist agency heads & professionals
• OOH media owners & professionals
• Business consultants
• Technologists
• OOH solutions’ experts

OAC as a platform provides participants the opportunity to:

• Network with the best in business and explore opportunities for collaborations
• Gain in depth knowledge of emerging growth opportunities
• Identify appropriate technologies for application in business
• Address common industry problems and chart new ways to streamline industry practices
• Visit the OOH Exhibition
• Attend the high-voltage OOH Advertising Awards Ceremony