The Out-of-Home (OOH) Advertising Convention (OAC), the Indian OOH advertising industry’s premier knowledge sharing and networking event, enters its milestone year of 20. 

The 20^th edition of OAC to be held during July 24th & 25th , 2026 at The Grand Hyatt, Goa, is all about unravelling the ‘X’ factor, wherein X stands for intersection of diverse factors, a reality of today’s marketing eco-system.    

Essentially ‘X’ is the point of intersection between diverse factors: brands and consumers, digital and physical, AI and human, data and instinct, virtual and real…and more. OAC 2026 will highlight this aspect.   

The X Factor at OAC 2026 will also work at diverse levels for participants – delegates, speakers, exhibitors and anchors:

• Expand - The horizon to unlock new possibilities 
• Explore - New insights, opportunities
• Express - Challenges & new ideas    
• Experience - A convergence point where the ‘X’ factor comes alive

Thus OAC 2026 will spotlight the X factor not only as the running theme for all sessions, but also in terms of the experience it offers to participants.