The annual Outdoor Advertising Convention (OAC), the largest OOH event organised in India, was relaunched as the OOH Advertising Convention (OAC) at the 17^th OAC organised in Delhi in July 2023. 

OAC in its new avatar will be organised for the first time in the city of Bengaluru, India’s Silicon Valley, at Hilton Garden Inn, Embassy Manyata Business Park on July 26-27. The 2-day  Convention, centred on the theme ‘OOH: Navigating The New Frontier’, will feature talks & presentations, fireside chats, focused discussions and master-classes on business strategies, investment avenues, technologies, creative solutions, and collaborations that bring to bear the enormous potential of OOH business, and effective use of technology and creative solutions to deliver extraordinary brand and consumer experiences on diverse OOH formats.

OAC, since its inception in 2005, has been the most definitive knowledge platform for all stakeholders of the OOH industry, and draws the participation of:

• Senior government officials heading departments that regulate OOH / award advertising contracts
• Global OOH leaders
• Accomplished brand marketers
• OOH specialist agency heads & professionals
• OOH media owners & professionals
• Business consultants
• Technologists
• OOH solutions’ experts

OAC 2024 will provide participants the opportunity to:

• Network with the best in business and explore opportunities for collaborations
• Gain in depth knowledge of emerging growth opportunities
• Identify appropriate technologies for application in business
• Address common industry problems and chart new ways to streamline industry practices
• Visit the OOH Exhibition
• Attend the OAA 2024 awards function