The 19th edition of Out of Home (OOH) Advertising Convention (OAC), the Indian out of home (OOH) advertising industry’s premier knowledge sharing and networking event, will be held on July 18 & 19, 2025, at the Westin Powai, Mumbai.

OAC 2025 will focus on the theme ‘Mapping a New OOH-scape’, aimed at enabling the OOH eco-system to explore new avenues and push new boundaries, and in the process setting an exciting new mandate for the OOH medium.

OAC, since its inception in 2005, has been the most definitive knowledge platform for all stakeholders of the OOH industry. The event draws the participation of:

• Indian and global OOH/DOOH media owners
• OOH Specialist agencies
• Global OOH leaders
• Senior Brand Marketers
• Senior government officials/Heads of departments regulating OOH advertising and overseeing OOH contracts in different parts of the country
• AdTech/pDOOH professionals
• OOH solution providers
• Other stakeholders in the OOH/brand marketing eco-system

OAC provides participants the opportunity to:

• Network with industry peers/potential business partners
• Explore new business avenues and growth opportunities
• Access hands-on, business enabling industry insights
• Understand global and current trends in the eco-system
• Get exposed to possible OOH innovations and tech applications
• Discuss collective industry challenges and chart the way ahead
• Visit the OOH Expo that showcases latest OOH solutions
• Participate in the much-awaited & popular Out of Home Advertising Awards Ceremony

The 18th edition of OAC held last year in India’s Silicon Valley Bengaluru, at the Hilton Garden Inn, Convention Centre, Embassy Manyata Business Park, on July 26-27, was centred on the theme ‘OOH: Navigating The New Frontier’. 

OAC 2024, with its power-packed sessions delivered to a packed gathering of keen audience comprising industry stakeholders, and featured insightful presentations, talks, fireside chats and focused discussions.