The 20th edition of Out-of-Home (OOH) Advertising Convention (OAC), the Indian OOH advertising industry’s premier knowledge sharing and networking event, to be held during July 24th & 25th , 2026 at The Grand Hyatt, Goa, will aim at unlocking a new persona for Indian OOH – one that’s bold, unapologetic, dynamic and collaborative.

OAC 2026 will have a vibrant and interactive line-up of knowledge sessions with an eclectic mix of speakers and themes. The sessions will unveil new possibilities with a legacy medium and offer an up-close view of its new persona.

Like all other editions, the OOH Expo 2026 will run parallel to the convention and showcase the latest innovative solutions in the OOH space. 

A highlight of OAC 2026 will be the OOH Advertising Awards (OAA) 2026 ceremony, to be held on July 25th 2026, where winners of the benchmarking OAA 2026 contest will be announced.