The 17th edition of Outdoor Advertising Convention, the largest OOH event organised every year in India, will be conducted at Manekshaw Centre, Delhi Cantonment on July 28-29, 2023. The 2-day Convention, centred on the theme ‘OOH Next’, will feature talks &presentations, fireside chats, focused discussions and master-classes on business strategies,investment avenues, technologies, creative solutions, and collaborations that set the pace of accelerated OOH business growth, and carve out a larger share of the ad pie for this rapidly evolving medium.

OAC, since its inception in 2005, has been the most definitive knowledge platform for all stakeholders of the OOH industry, and draws the participation of:

• Senior government officials heading departments that regulate OOH / award advertising contracts
• Global OOH leaders
• Accomplished brand marketers
• OOH specialist agency heads & professionals
• OOH media owners & professionals
• Business consultants
• Technologists
• OOH solutions’ experts

The Mega Event provided the participants the opportunity to:

• Network with the best in business and explore opportunities for collaborations
• Gain in depth knowledge of emerging growth opportunities
• Identify appropriate technologies for application in business
• Address common industry problems and chart new ways to streamline industry practices
• Visit the OOH Exhibition
• Attend the OAA 2023 awards function

OAC 2023, like all previous editions of the mega event, featured three key modules:

• The Convention
• Outdoor Advertising Awards (OAA) 2023 Contest & Awards Function
• OOH Expo 2023 (www.oohexpo.com)