The Convention will feature talks & presentations, fireside chats, focused discussions, and interactive knowledge sessions/master-classes on themes relating to:

• Emerging OOH/DOOH media investment opportunities
• AI-led creative and campaign planning processes
• Mapping OOH outcomes
• Common currency
• Redefining programmatic campaign planning with AI tools
• OOH as an integral part of Public space design
• Retail Media Opportunities
• Mall Media etc.

The sessions will be structured to provide useful business takeaways for:

• Brand marketers
• Media Planners
• OOH buying agencies
• Creative agencies
• Government bodies like Airport Authority of India, Indian Railways, municipal bodies
• City planners & urban development authorities
• OOH / DOOH media owners
• Adtech companies
• Consultants & Technologists
• OOH / DOOH hardware / software solutions firms