OAC - THE INDIAN OOH INDUSTRY’S GO-TO HUB

OOH Advertising Convention (OAC) is the premier knowledge sharing and networking event for the Indian Out-of-Home Advertising (OOH) industry.

In the last 20 years OAC has emerged to be a truly go-to place for the Indian OOH eco-system...

The Convention features interactive talks & presentations...

OAC broadly covers the following areas, among others:

  • The expanding horizon of OOH
  • New investment opportunities in OOH
  • Monetisability of OOH in the digital-led economy
  • Experiential OOH and its untapped potential
  • Integrated approach to OOH campaign planning and monitoring
  • Future of creative processes in an AI-led environment
  • Data versus intuition & human insights
  • Measurability in OOH
  • OOH as an integral part of public space design

The sessions are structured to provide useful business takeaways for:

  • Brand marketers
  • OOH / DOOH media owners
  • Media Planners
  • OOH buying agencies
  • Creative agencies
  • Government bodies like Airport Authority of India...

SNAPSHOTS OF OAC 2025