The Convention will feature talks & presentations, fireside chats, focused discussions and master-classes on themes relating to:

• Emerging OOH media investment opportunities
• Brand perspectives on OOH advertising outcomes
• Effective use of adtech for OOH impact
• Greater creativity for OOH / DOOH
• Integrated communications & OOH
• Smart city projects / urban development & OOH
• Retail DOOH opportunity
• Green OOH solutions including EV charger media networks

The sessions will be structured to provide useful business takeaways for:

• Brand marketers
• Media Planners
• OOH buying agencies
• Creative agencies
• Government bodies like Airport Authority of India, Indian Railways, municipal bodies
• City planners & urban development authorities
• OOH / DOOH media owners
• Adtech companies
• Consultants & Technologists
• OOH / DOOH hardware / software solutions firms