• The expanding horizon of OOH
• Experiential OOH and its untapped potential
• Integrated approach to OOH campaign planning and monitoring
• Future of creative processes in an AI-led environment
• Data versus intuition & human insights
• Measurability in OOH
• OOH as an integral part of public space design
• Monetisability of OOH in the digital-led economy

The sessions will be structured to provide useful business takeaways for:

• Brand marketers
• OOH / DOOH media owners
• Media Planners
• OOH buying agencies
• Creative agencies
• Government bodies like Airport Authority of India, Indian Railways, municipal bodies
• City planners & urban development authorities
• Adtech companies
• Consultants & Technologists
• OOH / DOOH hardware / software solutions firms