OAC 2023 offers ways to unlock an evolving OOH

The 17th edition of the Outdoor Advertising Convention, the largest OOH event organised in the country, was held at Manekshaw Centre, Delhi Cantonment on 28-29 July 2023. The two-day convention centred on the theme, OOH Next, and featured talks and presentations, and focused discussions on business strategies, investment avenues, technologies, creative solutions, and collaborations.

Madison OOH bags maximum number of metals & Gold trophies in OAA 2023

Totally 58 metals were given away in this year’s Outdoor Advertising Awards, in which GroupM won the ‘Campaign of the Year’ award for their Zomato Offer campaign.

Rapport Outdoor Advertising wins ‘Campaign of the Year’ award in OAA 2019 Contest

The Outdoor Advertising Awards Contest (OAA) 2019 Contest had Rapport Outdoor Advertising winning the maximum number of metals (10 metals in all), followed by Street Talk – A Signpost India company – winning 9 and Madison OOH with 8; Street Talk – A Signpost India company topped the Gold wins with 4

Madison OOH bags maximum metals at OAA 2017

Madison OOH walked away with three golds and 10 metals in total, while DDB Mudra Group won six. Posterscope, Rapport Outdoor Advertising, Atin Promotions & Advertising, and Tribes Communication won three each.

Outdoor Advertising Convention 2017

Outdoor Advertising Convention is India’s foremost OOH industry platform for knowledge sharing, business-to-business meetings, and exhibition of digital technologies, media and materials and it returns to the vibrant city of Mumbai July 28-29, 2017.

Outdoor Advertising convention to be held in Mumbai on June 10 and 11

On the idea behind coming up with the convention, Vasant Jante, Publisher, Outdoor Today, said, "Outdoor Advertising is one of the oldest mediums which is growing at a rate of 10 per cent every year.

OAC 2015: "With increasing data-rich clients, the industry is getting more interested in ROI": Anupriya Acharya

The Outdoor Advertising Convention, being held in Mumbai's Renaissance Convention Centre, had media owners and planners speaking about the future of outdoor advertising. While many spoke about the challenges, the overall mood seemed to be optimistic.

The Social Street wins three Golds at OAC 2016

The agency has won two Gold metals in the Single Execution Category for the campaigns 'Smile To Be Surprised' and 'Slide Of Smiles' for Britannia Industries'; it has bagged the third Gold for the IDBI Federal Life Insurance campaign 'IDBI Angry Baby Hunt' in the Multiple Execution Category

Kinetic India outshines at Outdoor Advertising Convention 2016

The agency was awarded in the category of National OOH Plan of the Year along with various other categories.

OAC returns to Mumbai; 24-25 July

The 11th edition of the Outdoor Advertising Convention (OAC), which returns to Mumbai after a period of two years, will be held at the Renaissance Mumbai Convention Centre, from 24 to 25 July 2015.

Stage set for Outdoor Advertising Convention 2011

Sometimes the only thing standing between us and achieving potential of tomorrow are the doubts we have accumulated till today. And that may well be true for OOH industry in India. Thus, this June it’s time for the Outdoorians to ‘Think Tomorrow. Today’. As the seventh edition of Outdoor Advertising Convention (OAC 2011) happening on 17^th and 18^th June’ 2011, at Renaissance – Mumbai, is conceptualized around the theme ‘Think Tomorrow. Today.’ OAC 2011 this year will be channelized to understand and assimilate the opinions of all interest groups of the industry and reach a consensus with regards to the best possible direction ahead.

Vritti i-Media strikes Gold and Silver at the Outdoor Advertising Awards 2011

Wins Gold in the ‘creative award’ and ‘media award’ categories for single execution in Transit Media and zonal media owner of the year – west (India) along with along with 1 silver award for Best format innovation in New Media

Volkswagen gets 4 awards at Outdoor Advertising Convention 2010

Volkswagen has received two awards for Roadblock for New Beetle and the creative outdoor advertising for Touareg, one award for Media Plan of the year-Merit for Volkswagen Brand campaign and one award for the campaign of the year for Volkswagen Total Roadblock at the OAC (Outdoor Advertising Convention), 2010 leading honors for path breaking Out of Home advertising campaigns.

Outdoor Advertising convention to be held in Mumbai on June 10 and 11

Outdoor Today, India's only magazine on outdoor advertising, has announced the launch of an annual convention exclusively for the Outdoor Advertising community in the country. The two-day event, which is to be held in Mumbai on June 10 and 11, would bring together experts from the industry in India and abroad. The event will culminate in an award ceremony.

OAC 2019 in Mumbai on 26 and 27 July

The 15th edition outdoor advertising convention (OAC) 2019 will be held at Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai, on 26 and 27 July. Titled ‘OOH 2.0! The Revolution Begins Here’, the convention will bring all key stakeholders of the OOH industry on a common platform to deliberate upon the new business opportunities and chart a roadmap for accelerated OOH growth.