OOH EXPO 2025

OOH Expo 2025 provided a singular opportunity for OOH solutions companies to showcase their digital display solutions, adtech offerings, planning and ad verification tools, format innovations and new ad formats, among others to CEOs and top decision makers representing India’s leading media owning firms, media planning and buying agencies, brand marketers, business consultants, and government officials.

The Expo featured exhibits from diverse categories that included:

• Display technologies – static & digital on conventional, transit, ambient media
• IT software for content management systems (CMS)
• Innovative media formats including use of augmented reality
• Mobile solutions for OOH
• ERP solutions
• DOOH content tools
• OOH digital printing
• Green OOH
• Fabrication of outdoor media structures
• OOH lighting
• OOH monitoring tools
• OOH audience measurement metrics
• LED screens
• LED video walls
• LED modules
• Solar panels for OOH media

The Expo stalls were arranged in a layout that gave every exhibitor great visibility and kept them in the line of sight of the visitors.
The key areas where the technologies and solutions were exhibited included:

• New and innovative advertising formats and supporting technologies
• Adtech solutions & programmatic DOOH platforms
• Green OOH solutions including fabrics for media
• Digital display solutions for advertising
• Lighting solutions for OOH
• Fabrication, tools and designs for OOH
• Eco-friendly printing solutions for OOH
• Recycling technologies for OOH
• Campaign management solutions
• ERP solutions
• OOH audience metrics

The Expo saw participation from visitors and buyers comprising:

• OOH media owners doing business in the traditional, transit, ambient, mall, cineplexes and corporate park media environments
• Brand marketers in diverse business sectors
• Government officials who are connected with advertising departments
• Top decision makers from media agencies & OOH specialist agencies
• OOH buyers
• Creative & design professionals
• Consultants
• Technologists

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