OAA WINNERS 2025

Campaign of the year

Gold
Nature shapes Britannia
Madison OOH + Coral Media

Brand Categories - Automotive

Gold
TVS Jupiter - India Ka Naya Zyada
Coral Media
Bronze
Maruti Fronx - Thrill has a New Shape
Madison OOH

Brand Categories - Consumer Durables

Silver
Orient Electric: Faith Unites Us, Trust Binds Us
Avenir Brand Connect
Bronze
Touchwood it’s Godrej – Launch Campaign
Madison OOH
Bronze
Cello - Keeping it cool, even for the birds!
Madison OOH
Bronze
Fevicol Marol Naka Metro Station
Madison OOH
Bronze
One Touch Casserole
Walk The Talk
Bronze
Orient Electric-Fatt Se Garam
Avenir Brand Connect

Brand Categories - E-Commerce, M-Commerce & Online Platforms

Gold
Googlies Search
WPP Media
Bronze
Pharma Delivery Launch
Madison OOH

Brand Categories - Fashion & Lifestyle

Bronze
Bhai ka Budday!
Apex AIM Pvt. Ltd.

Brand Categories - Financial Services

Gold
India ab hadh karde
Madison OOH
Silver
Aap Boodhe Hoke Kya Banoge
Madison OOH

Brand Categories - FMCG

Gold
Nature shapes Britannia
Madison OOH + Coral Media
Silver
Hooked This Summer, Hooked on Hocco
Coral Media
Silver
Awaken Your Senses
Connect Network
Bronze
Chai Jahaan, Good Day Wahaan
Coral Media

Brand Categories - Media & Entertainment

Bronze
Legends of shiva
Alakh Advertising & Publicity
Bronze
Gladiator 2 Glory Grabs the Gaze!
Khushi Advertising

Brand Categories - Retail Brands

Silver
Domino’s Cheese Volcano-Molten Cheese Indulgence
Avenir Brand Connect
Bronze
Taste The Epic
Walk The Talk

Brand Categories - Travel & Hospitality

Silver
Takeoff Takeover
Publicis OOH
Silver
Say yes to the world
WPP Media
Silver
Deltin - Let’s begin the game
Madison OOH

Brand Categories - Other Categories

Bronze
Kaam Chalo Nahi Daudao
Madison OOH

Brand Categories - Services

Gold
Jal Jeevan Yatra: A Maha Kumbh Story
Coral Media

Outdoor Media Plan of the Year - Local

Gold
Hooked This Summer, Hooked on Hocco
Coral Media
Silver
Deltin - Let’s begin the game
Madison OOH
Bronze
Jal Jeevan Yatra: A Maha Kumbh Story
Coral Media

Outdoor Media Plan of the Year - National

Gold
Tap with GPay
WPP Media
Silver
Aap Boodhe Hoke Kya Banoge
Madison OOH
Bronze
India ab hadh karde
Madison OOH

Special Categories - Innovation of the Year

Gold
Hooked This Summer, Hooked on Hocco
Coral Media
Silver
Cello - Keeping it cool, even for the birds!
Madison OOH
Silver
Takeoff Takeover
Publicis OOH
Bronze
Domino’s Cheese Volcano-Molten Cheese Indulgence
Avenir Brand Connect
Bronze
ProDigi DeSync CMS Tech Innovation- One Network, Many Creatives- Cohesively
RoshanSpace

Special Categories - Best Use of Ambient Media

Gold
Googlies Search
WPP Media
Silver
Swiggy Channi
Madison OOH
Bronze
Rapido Cabs - Sharodiyar Saathi
BMEG

Special Categories - Best Use of Mall & Cineplex Media

Gold
Continental FC Zone
Nexus Hyderabad Mall + Madison Media
Silver
McDonald's Shordarrrr Sensory Innovation
Khushi Advertising
Bronze
When a Frisking Booth turns into a Sensory Surprise!
Khushi Advertising

Special Categories - Best Use of Transit Media

Gold
India ab hadh karde
Madison OOH
Silver
FIRST COACH@DUAL BILLBOARD
WPP Media
Bronze
Fevicol Marol Naka Metro Station
Madison OOH

Special Categories - Best Experiential Initiative in OOH

Gold
World of Indian Fragrances
Premier Advertising
Silver
Jal Jeevan Yatra: A Maha Kumbh Story
Coral Media
Silver
Namma Pongal Flipkart Pongal
Alakh Advertising & Publicity
Bronze
FUSE@SWEAT BILLBOARD
WPP Media
Bronze
Innovative use of Technology to Communicate key IOCL Initiatives at IEW25
Laqshya Media Limited

Special Categories - Brand Activation at Retail Store

Gold
Tap with GPay
WPP Media
Silver
The Runway to Style
Xperia Group
Bronze
Uniqlo – 3D Anamorphic Store Launch
WPP Media

Special Categories - Best Sustainable Initiative in OOH

Gold
Kohinoor Three
Wallop Advertising
Silver
Flex Forward - Boards of Change. OOH Industry's 1st Green Initiative.
Publicis OOH
Bronze
Worlds First Sustainable OOH Ad media
Carbon & Whale

Special Categories - Best Use of Audio Advertising in OOH

Gold
WORLD CUP KA TOOFANI TOUR
Atin Promotions & Advertising

Best OOH Integration with Radio/Digital/Social Media Marketing

Gold
Aap Boodhe Hoke Kya Banoge
Madison OOH
Silver
Play Your Part
Publicis OOH
Bronze
Pulse ek, Avatar anek!
Madison OOH
Bronze
Rapido Cabs - Sharodiyar Saathi
BMEG

Digital Out-Of-Home - Best Creative Content In DOOH

Gold
Domino’s Cheese Volcano-Molten Cheese Indulgence
Avenir Brand Connect
Silver
McCain Weatherboard
Posterscope
Bronze
Innovative DOOH - Xiaomi India Redmi Note 14 Pro+ 5G
Khushi Advertising

Digital Out-Of-Home - Most Engaging Interactive DOOH

Gold
Aap #BoodheHokeKyaBanoge - AI Booth
Madison OOH
Silver
Sony Marathi - Tu Bhetashi Navyane
Madison OOH
Bronze
Jal Jeevan Yatra: A Maha Kumbh Story
Coral Media

Digital Out-Of-Home - Best DOOH Campaign – Multiple Execution

Gold
Swiggy Instamart
AdOnMo
Silver
Takeoff Takeover
Publicis OOH
Bronze
Taste The Epic
Walk The Talk

Public & Social Services

Gold
Flex Forward - Boards of Change. OOH Industry's 1st Green Initiative.
Publicis OOH
Bronze
Swachh Survekshan Indore
Money4drive
Bronze
Cello - Keeping it cool, even for the birds!
Madison OOH

International – Traditional Format

Gold
Halftime
WPP Media

Best Media Format Innovation – Traditional Format (Non-Metro Cities)

Silver
Bus Queue Shelters across Bhubaneswar
Ajanta Advertisers
Bronze
Cycle Stand Hub Branding & Mobile Cycle Media
RPM Advertise

Best Media Format Innovation – DOOH (Metro Cities)

Gold
KHUSHI D3X
Nexus Hyderabad Mall + Khushi Advertising
Silver
Curv - Chennai's First Anamorphic Screen Installation
Nexus Vijaya Mall + Khushi Advertising
Bronze
AAYAM - Maharashtra's Largest Anamorphic Cuboid Screen
Nexus Seawoods Mall + SNO Advertising

Best Media Format Innovation – DOOH (Non-Metro Cities)

Silver
Signature Series - Bhubaneswar
Ajanta Advertisers

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