OAA WINNERS 2018-2024

2024

Campaign of the year - Campaign of the year

Gold
Digitally Donate Karo, Paytm Karo
Coral Media

International - International – Traditional Format

Bronze
Casela Nature Parks Campaign at SSR International Airport-Mauritius
Times Innovative Media

International - International - DOOH

Silver
LUX: Illuminating The Story To Life
RAEEM International (Formerly Core Media Pakistan)
Bronze
Ponds Light Moisturizer: Bina Chip Chip Soft Skin
RAEEM International (Formerly Core Media Pakistan)

Best Media Format Innovation - Best Media Format Innovation – Traditional Format

Gold
Kohinoor One & Two
Wallop Advertising
Bronze
3D Led Screen In Shrinagar
Orango Solutions

Best Media Format Innovation - Best Media Format Innovation – DOOH

Gold
Taj Mahal: Megh Santoor
Prakash Arts + Rapport Outdoor Advertising
Bronze
Tata Altroz iCNG: OMG its CNG
Times OOH + Madison OOH

Public & Social Services - Public & Social Services

Bronze
Glenzo & Apnashine: ApnaKlub Roadshow & Ghat Activity
BMEG
Bronze
Childhood Belongs in Classrooms Not on the Streets
Connect Network INC
Bronze
Preganews talking billboard
Ideacafe

Media Plan of the Year - Outdoor Media Plan of the Year - Local

Gold
Digitally Donate Karo, Paytm Karo
Coral Media
Silver
Nescafe: The Weather I Long For with the Cup I Crave For
Walk The Talk
Bronze
Dabur Onam Campaign
BMEG

Media Plan of the Year - Outdoor Media Plan of the Year - National

Gold
Tata Altroz iCNG: OMG its CNG
Madison OOH
Silver
Lufthansa - Say Yes to the World
GroupM OOH Solutions
Bronze
TVS Sport & TVS Radeon : Sustainability in Motion
Xperia Group

Special Categories - Innovation of the Year

Gold
Taj Mahal: Megh Santoor
Rapport Outdoor Advertising
Silver
Tata Altroz iCNG: OMG its CNG
Madison OOH
Bronze
ITC Sunfeast Moms Magic: Har Maa Durga
Xperia Group
Bronze
Hong's Kitchen SOUP-ER HERO
Alakh Advertising & Publicity

Special Categories - Best Use of Ambient Media

Gold
Tata Altroz iCNG: OMG its CNG - Airport Innovation
Madison OOH
Bronze
Childhood belongs in classrooms not on the streets
Connect Network INC
Bronze
Murder is Murder' Poacher
Rapport Outdoor Advertising

Special Categories - Best Use of Transit Media

Silver
ConfirmTKt: Journey To The World Cup
GroupM OOH Solutions
Bronze
Netflix: ARCHIES
GroupM OOH Solutions

Special Categories - Best Experiential Initiative in OOH

Gold
Sony Marathi: Rickshaw Rides: Rani Mi Honar Activation
Dentsu Communications India
Bronze
Glenzo & Apnashine: ApnaKlub Roadshow & Ghat Activity
BMEG
Bronze
Candid Tunnel at Lalbaug cha Raja
Madison OOH

Special Categories - Best Sustainable Initiative in OOH

Silver
Hong's Kitchen SOUP-ER HERO
Alakh Advertising & Publicity

BEST OOH INTEGRATION WITH RADIO/DIGITAL/SOCIAL MEDIA MARKETING - Best OOH Integration with Radio/Digital/Social Media Marketing

Silver
Havells Fans: Fans Of Ganesha!
Madison OOH
Bronze
Digitally Donate Karo, Paytm Karo
Coral Media
Bronze
Taj Mahal: Megh Santoor
Rapport Outdoor Advertising

Brand Categories - Automotive

Silver
TVS Sport & TVS Radeon: Sustainability in Motion
Xperia Group
Bronze
Tata Altroz: OMG its CNG
Madison OOH
Bronze
Vredestein Tyres: Racing hearts since 1909
Ideacafe

Brand Categories - Consumer Durables

Bronze
Asian Paints Mera Wala Mood
Madison OOH

Brand Categories - E-Commerce, M-Commerce & Online Platforms

Gold
Digitally Donate Karo, Paytm Karo
Coral Media
Bronze
Myntra's Price Crash OOH Campaign
Laqshya Media Limited
Bronze
Amazon Fresh Nahi toh mehenga padega' - Thematic Campaign
Rapport Outdoor Advertising

Brand Categories - Fashion & Lifestyle

Bronze
Tanishq Dharohar Multicity OOH Campaign
Laqshya Media Limited

Brand Categories - Financial Services

Gold
Bajaj Allianz Diabetic Term Plan
Ideacafe
Bronze
Aditya Birla Health Insurance: ActivOne #ABHIkaro
Madison OOH
Bronze
Kotak Mahindra Bank: Senior Citizen 7.8% OOH campaign
Madison OOH
Bronze
Aditya Birla Finance Limited: Ab Kahani Badlegi
Madison OOH

Brand Categories - FMCG

Gold
Taj Mahal: Megh Santoor
Rapport Outdoor Advertising
Bronze
The World of Pringles
GroupM OOH Solutions
Bronze
Nescafe: The Weather I Long For with the Cup I Crave For
Walk The Talk
Bronze
Pulse Candy: Pulse of Compliments
Madison OOH

Brand Categories - Media & Entertainment

Silver
Salaar Part 1 – Ceasefire - OTT Movie Promotion
Khushi Advertising Ideas
Silver
Spotify Premium - Feel the Music
Rapport Outdoor Advertising
Bronze
Fighter Ground Breaking marketing campaign
Khushi Advertising Ideas

Brand Categories - OTT (Over The Top) Media Services

Gold
Amazon Prime Video: 'Murder is Murder' Poacher
Rapport Outdoor Advertising
Silver
Amazon Prime Video: Bambai Meri Jaan
Rapport Outdoor Advertising

Brand Categories - Retail Brands

Silver
STARBUCKS - THE ARCHIES
Madison OOH
Bronze
Domino's Love Loaded Menu for Me & You
Avenir Brand Connect

Brand Categories - Travel & Hospitality

Gold
Lufthansa - Say Yes to the World
GroupM OOH Solutions
Silver
Singapore Tourism Board: Integrated Campaign ‘Made In Singapore’
Publicis Groupe OOH
Bronze
Thomas Cook Europe Tour
OAP Mediatech

2023

Campaign of the year - Campaign of the year

Gold
Zomato Offer Campaign
GroupM

International - International - DOOH

Bronze
Darling
GroupM

Best Media Format Innovation - Best Media Format Innovation – Traditional Format

Gold
ProDigi
Roshan Space brandcom
Bronze
HELIOS
Devangi Outdoor Advertising
Bronze
MMRDA Solar Bus Shelter
Laqshya Media Group

Best Media Format Innovation - Best Media Format Innovation – DOOH

Silver
Absolut Glassware: AbsolutAlly Walkway
Laqshya Media Group
Silver
Green Park Building Wrap for SPOTIFY
Apex Integrated Marketing, India News & Rapport Outdoor Advertising
Bronze
Ikea: Immersive Lift
Adonmo & GroupM

Public & Social Services - Public & Social Services

Silver
Grohe: Every Drop Counts
Tribes Communications
Bronze
DBS bank: Banking for Startups
Posterscope India
Bronze
Crompton Cooling POD
Tribes Communications

Media Plan of the Year - Outdoor Media Plan of the Year - Local

Gold
Parx Music Fiesta
Madison OOH
Silver
Lights of Awarness- Aids Awarness Campaign by Assam State Aids Control Society
Priya Communication
Bronze
Asian Paints: Budget Mein Lage, Har Shauq Pura Kare
Madison OOH

Media Plan of the Year - Outdoor Media Plan of the Year - National

Gold
Tata BS6 Campaign
Madison OOH
Silver
IKEA Ghar Aa Jao
GroupM
Bronze
Cadbury Silk Revamp
GroupM
Bronze
Appy Fizz: Feel the Fizz - 2022
Madison OOH
Bronze
Asian Paints Royale Glitz OOH Campaign
Madison OOH

Special Categories - Innovation of the Year

Gold
Kwality Walls - Nolen Gur
Rapport Outdoor Advertising
Silver
Zomato Offer
GroupM
Silver
Tanishq ‘Live a Dream’ collection: 3D Anamorphic DOOH
Laqshya Media Group
Silver
Mountain Dew Billboards
Madison OOH

Special Categories - Best Use of Ambient Media

Silver
HDFC Mutual Fund: Barni Se Azadi
Tribes Communications
Bronze
Ikea: Immersive Lift
GroupM
Bronze
Asian Paints: Aadhar Kendra Gates
Madison OOH

Special Categories - Best Experiential Initiative in OOH

Bronze
Honda’s Floating Showroom
Tribes Communications
Bronze
Crompton Cooling POD
Tribes Communications
Bronze
Grab The Pulse
Madison OOH

Special Categories - Best Sustainable Initiative in OOH

Gold
Guiness World Record - Largest Installation of Solar Panels on a Billboard
Zest Enterprise
Silver
Grohe : Every Drop Counts
Tribes Communications

Brand Categories - Automotive

Silver
Renault India: #theKigerlife
OSMO Advertising
Silver
Royal Enfield: Hunter 350 Art of Motorcycling
Tribes Communications
Bronze
Bajaj Pulsar: NS125 Billboard
Madison OOH

Brand Categories - Consumer Durables

Silver
Asian Paints: Budget Mein Lage, Har Shauq Pura Kare
Madison OOH
Bronze
Asian Paints Royale Glitz OOH Campaign
Madison OOH
Bronze
Havells India: Hawa Badlegi
Posterscope India

Brand Categories - E-Commerce, M-Commerce & Online Platforms

Gold
Zomato Offer Campaign
GroupM
Bronze
Why This Swiggy Ad
Tribes Communications
Bronze
Pepperfry: India's First Memevertisement On OOH
Posterscope India

Brand Categories - Fashion & Lifestyle

Gold
Tanishq ‘Live a Dream’ collection: 3D Anamorphic DOOH
Laqshya Media Group
Gold
Campus: The Shoe that could Walk the Talk!
Madison OOH
Silver
Tanishq ‘Chozha’ Personalized 3D Experience Zone
Laqshya Media Group

Brand Categories - Financial Services

Gold
Acko General Insurance: Welcome Change
Tribes Communications
Silver
Bajaj Allianz: Time matters, right?
Madison OOH
Bronze
DBS: Banking For Startups
Posterscope India
Bronze
PhonePe Motor Insurance Truck Art
Active Innovations Media India

Brand Categories - FMCG

Gold
Mountain Dew Billboards
Madison OOH
Bronze
Feel the Fizz - 2022
Madison OOH
Bronze
Cadbury Silk Revamp
GroupM

Brand Categories - Media & Entertainment

Gold
KGF Chapter 2
Khushi Advertising ideas

Brand Categories - OTT (Over The Top) Media Services

Silver
Amazon Prime Video: Farzi
Rapport outdoor Advertising

Brand Categories - Retail Brands

Gold
Starbucks Dehradun Store launch
Madison OOH
Gold
IKEA Ghar Aa Jao
GroupM

Brand Categories - Other Categories

Gold
Tinder: You Up
Tribes Communications

2022

Campaign of the year - Campaign of the year

Gold
Netflix - Money Heist - Ciao, India!
Kinetic India

International - International - DOOH

Gold
Netflix India went to Dubai, New York and London
Kinetic India
Bronze
MPL Sports #BillionCheers Jersey
Posterscope India

Best Media Format Innovation - Best Media Format Innovation – Traditional Format

Gold
Bandra Focal
Roshan Space Brandcom
Silver
Broadcoasters
Zen Digital Media
Bronze
Shapoorji Pallonji - A cut above the rest
Wallop Advertising

Public & Social Services - Public & Social Services

Gold
Broker Netwok -Touch lives beyond marketing guidelines
Interspace Communication
Bronze
One Gigafiber - Jazba Hausla Aur Internet
Tribes Communications
Bronze
LG karein Roshini - A gift of sight
Tribes Communications

Media Plan of the Year - Outdoor Media Plan of the Year - Local

Gold
Amazon Prime Video: Jai Bhim
Rapport Outdoor Advertising
Silver
Square Yards Brand Campaign
Madison OOH
Silver
Reach Out Assam - Government of Assam
Priya Communication

Media Plan of the Year - Outdoor Media Plan of the Year - National

Gold
Swiggy Instamart
Tribes Communications
Silver
Zee #13thkitayyari
Laqshya Media
Silver
Fair and Lovely name transformation to Glow and Lovely
Rapport Outdoor Advertising
Silver
ONSITEGO - This Summer Don't Suffer
Cityscapes Integrated Media
Bronze
Netflix - Money Heist - Ciao, India!
Kinetic India

Special Categories - Innovation of the Year

Gold
Skoda - Choose what really matters
Tribes Communications
Silver
Amazon Prime Coolie No.1
Active Media Innovations
Silver
Shapoorji Pallonji - India's first 4D hoarding
Shapoorji Pallonji
Bronze
Amazon Prime Video: Jai Bhim
Rapport Outdoor Advertising

Special Categories - Best Use of Ambient Media

Gold
Pulse Candy Traffic Signal
Madison OOH
Bronze
Cadbury Silk Valentine - How far Will You Go For Love?
Kinetic India

Special Categories - Best Experiential Initiative in OOH

Gold
Netflix - Money Heist - Ciao, India!
Kinetic India
Silver
Nycil Cooling Express
Tribes Communications
Bronze
Emami Navratna Oil - Kumbh Mein Sukoon
Mindwave Media

Special Categories - Best Sustainable Initiative in OOH

Gold
Worlds largest installation of Solar Panels on hoardings
Zest Outdoor Media
Silver
Broker Network - Touch lives beyond marketing guidelines
Interspace Communication
Silver
Greenply - Green Bus Shetlers
Tribes Communications

Brand Categories - Automotive

Gold
BMW The 7 Launch
Greenline Media Services
Silver
Drive Your Style Celerio
Laqshya Media
Bronze
TATA Safari OOH Campaign
Madison OOH

Brand Categories - Consumer Durables

Gold
Shot on Oneplus
Rapport Outdoor Advertising

Brand Categories - E-Commerce, M-Commerce & Online Platforms

Gold
Swiggy Instamart
Tribes Communications
Bronze
Dhani - Meet a doctor in 10 seconds
Tribes Communications

Brand Categories - Fashion & Lifestyle

Gold
Campus Shoes running across OOH
Madison OOH

Brand Categories - Financial Services

Gold
Download CRED
Rapport Outdoor Advertising
Silver
Kotak Home Loans Awareness
Madison OOH

Brand Categories - FMCG

Gold
Cadbury Silk Valentine - How Far Will You Go For Love?
Kinetic India

Brand Categories - Media & Entertainment

Gold
Tata Sky
Posterscope India
Bronze
Discovery Channel - Into the Wild
Alakh Advertising and Publicity

Brand Categories - OTT (Over The Top) Media Services

Gold
Netflix - Money Heist - Ciao, India!
Kinetic India
Bronze
Netflix Kota Factory
Kinetic India

Brand Categories - Retail Brands

Silver
Ikea Arriving in Worli, Mumbai
Kinetic India

Brand Categories - Other Categories

Silver
Square Yards Brand Campaign
Madison OOH
Silver
Tinder - Swipe Right
Tribes Communications
Bronze
Asian Paints - Lamination wala Ultima Protek
Madison OOH

2019

Campaign of the year - Campaign of the year

Gold
-
Rapport Outdoor Advertising Pvt. Ltd.

International - International - DOOH

Bronze
Shell V Power
Moving Walls

Public & Social Services - Public & Social Services

Gold
Save the Ocean
Ignite Mudra
Bronze
#WorldNoTobaccoDay
Madison OOH
Bronze
Warm Salt Water Soaks
Madison OOH

Media Plan of the Year - Outdoor Media Plan of the Year - Local

Gold
Bus Shelters That Talk Coffee
Street Talk - A Signpost India Company
Silver
Hyderabad Store Launch
Kinetic Advertising India Pvt. Ltd.
Bronze
Chakh Lo Italian Maaza
Rapport Outdoor Advertising Pvt. Ltd.

Media Plan of the Year - Outdoor Media Plan of the Year - National

Gold
-
Rapport Outdoor Advertising Pvt. Ltd.
Silver
Surf Excel Easy Wash - Winning in Most India
Rapport Outdoor Advertising Pvt. Ltd.
Bronze
Super Sundays
Ecosys OOH

Special Categories - Innovation of the Year

Gold
Bus Shelters That Talk Coffee
Street Talk - A Signpost India Company
Silver
World's First Glam Tram
Street Talk - A Signpost India Company
Bronze
India live Network – Idea 4G Live
Madison OOH

Special Categories - Best Use of Ambient Media

Gold
Kumbh Kay Shravan
The Brand Brewery Pvt Ltd
Silver
Cinema Express
Madison OOH
Bronze
ANGLATARAR Curtains
Kinetic Advertising India Pvt. Ltd.

Special Categories - Best Experiential Initiative in OOH

Silver
Tata Salt Warm Salt Water Soaks
Madison OOH
Bronze
Innovative Display at Delhi Airport
Times Innovative Media Delhi Airport Ltd.
Bronze
Travel Safe
Madison OOH

Special Categories - Best Sustainable Initiative in OOH

Bronze
Shudh Shuruwat
Ignite Mudra
Bronze
Save the Ocean
Ignite Mudra
Bronze
Rides
Signpost India

Brand Categories - Automotive

Gold
Festival Campaign
Ignite Mudra

Brand Categories - Consumer Durables

Gold
Wires that don't catch fire
Street Talk - A Signpost India Company
Silver
The Fifth Wall
Street Talk - A Signpost India Company

Brand Categories - E-Commerce, M-Commerce & Online Platforms

Bronze
Amazon
Rapport Outdoor Advertising Pvt. Ltd.
Bronze
the Crave party
Laqshya Media Ltd

Brand Categories - Fashion & Lifestyle

Bronze
G-shock- Stay Cool, Stay Tough, Stay Fit
Street Talk - A Signpost India Company

Brand Categories - Financial Services

Bronze
Ranveer Singh Debit Card
Madison OOH

Brand Categories - FMCG

Silver
Bus Shelters that talk Coffee
Street Talk - A Signpost India Company
Bronze
Oil is for lamp and not for snacks
Rapport Outdoor Advertising

Brand Categories - Media & Entertainment

Silver
-
Rapport Outdoor Advertising
Bronze
Audible Books
Rapport Outdoor Advertising
Bronze
Mirzapur
Rapport Outdoor Advertising

Brand Categories - Retail Brands

Gold
Hyderabad Launch
Kinetic Advertising India Pvt Ltd
Gold
World's First Glam Tram
Street Talk - A Signpost India Company

Brand Categories - Travel & Hospitality

Gold
Peeke Mat Chala
Ecosys OOH

Brand Categories - Other Categories

Silver
Save the
Signpost India

2018

Campaign of the year - Campaign of the year

Gold
Google Maps : Look Before you leave
Kinetic India

International - International - DOOH

Gold
Skoda! what a CoinciDance
Omnicom Media Group

Public & Social Services - Public & Social Services

Gold
Life Before Ashes
The Social Street
Bronze
Tata Salt Har Pal Ujjwal
Madison OOH
Bronze
NACO Khul Ke Karo Baat
Madison OOH

Media Plan of the Year - Outdoor Media Plan of the Year - Local

Gold
Nimki Mukhiya
The Social Street
Silver
Honda Cliq  - Bade Kaam Ke Cliq
Ignite mudra
Bronze
One Strange Rock
Madison OOH

Media Plan of the Year - Outdoor Media Plan of the Year - National

Silver
Pepsi Thi Pi Gaya
The Max
Silver
Google Maps : Look Before you leave
Kinetic India
Bronze
Star Bharat Channel launch
The Social Street

Special Categories - Innovation of the Year

Silver
#GoSafeOutside
Rapport Outdoor Advertising Pvt. Ltd.
Silver
Google Maps : Leave before you leave
Kinetic India
Bronze
One Strange Rock
Madison OOH

Special Categories - Best Use of Ambient Media

Gold
Life Before Ashes
The Social Street
Silver
Raymond Metamorphosis Window
Madison OOH
Silver
The World's First Shade Carousel Conveyor Belt
The Max & Times OOH

Special Categories - Best Experiential Initiative in OOH

Silver
A Pleasant Surprise
The Social Street
Bronze
Nimki Mukhiya
The Social Street
Bronze
One Plus - Global PVR Launch, ,
Ignite mudra

Special Categories - Best Sustainable Initiative in OOH

Gold
Vodafone Eco Pond : Good In Good Byes
Kinetic India
Bronze
Tata Salt Har Pal Ujjwal
Madison OOH
Bronze
The Air Ink Billboard : First ever billboard painted with air pollution
Kinetic India

Brand Categories - Automotive

Bronze
Honda Cliq  - Bade Kaam Ke Cliq
Ignite mudra
Bronze
Tata Nexon Level Nex
Madison OOH
Bronze
Total Recall 2.0
Posterscope India

Brand Categories - Consumer Durables

Gold
Daikin Air Conditioners
Laqshya Media Group

Brand Categories - Fashion & Lifestyle

Bronze
Adidas Predator - 3D Realism
Posterscope India
Bronze
Myntra - End of Reason Sale
The Social Street

Brand Categories - Financial Services

Silver
Edelweiss - #BeUnlimited
Madison OOH
Bronze
Aditya Birla Capital
The Social Street

Brand Categories - FMCG

Gold
The Retired Typist
The Max
Silver
FAL URC
Rapport Outdoor Advertising Pvt. Ltd.

Brand Categories - Media & Entertainment

Silver
One Strange Rock
Madison OOH
Bronze
Billions
The Social Street

Brand Categories - Retail Brands

Silver
Tanishq Padmavati Collection
Laqshya Media Group
Bronze
Time to get FIT with CultFit and EatFit
Madison OOH

Brand Categories - Other Categories

Gold
Google Maps : Look Before you leave
Kinetic India
Gold
Zomato Much More Than Words
Madison OOH
Bronze
Hotstar Tech
The Social Street

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