OAA WINNERS 2024

Campaign of the year

Gold
Digitally Donate Karo, Paytm Karo
Coral Media

Brand Categories - Automotive

Silver
TVS Sport & TVS Radeon: Sustainability in Motion
Xperia Group
Bronze
Tata Altroz: OMG its CNG
Madison OOH
Bronze
Vredestein Tyres: Racing hearts since 1909
Ideacafe

Brand Categories - Consumer Durables

Bronze
Asian Paints Mera Wala Mood
Madison OOH

Brand Categories - E-Commerce, M-Commerce & Online Platforms

Gold
Digitally Donate Karo, Paytm Karo
Coral Media
Bronze
Myntra's Price Crash OOH Campaign
Laqshya Media Limited
Bronze
Amazon Fresh Nahi toh mehenga padega' - Thematic Campaign
Rapport Outdoor Advertising

Brand Categories - Fashion & Lifestyle

Bronze
Tanishq Dharohar Multicity OOH Campaign
Laqshya Media Limited

Brand Categories - Financial Services

Gold
Bajaj Allianz Diabetic Term Plan
Ideacafe
Bronze
Aditya Birla Health Insurance: ActivOne #ABHIkaro
Madison OOH
Bronze
Kotak Mahindra Bank: Senior Citizen 7.8% OOH campaign
Madison OOH
Bronze
Aditya Birla Finance Limited: Ab Kahani Badlegi
Madison OOH

Brand Categories - FMCG

Gold
Taj Mahal: Megh Santoor
Rapport Outdoor Advertising
Bronze
The World of Pringles
GroupM OOH Solutions
Bronze
Nescafe: The Weather I Long For with the Cup I Crave For
Walk The Talk
Bronze
Pulse Candy: Pulse of Compliments
Madison OOH

Brand Categories - Media & Entertainment

Silver
Salaar Part 1 – Ceasefire - OTT Movie Promotion
Khushi Advertising Ideas
Silver
Spotify Premium - Feel the Music
Rapport Outdoor Advertising
Bronze
Fighter Ground Breaking marketing campaign
Khushi Advertising Ideas

Brand Categories - OTT (Over The Top) Media Services

Gold
Amazon Prime Video: 'Murder is Murder' Poacher
Rapport Outdoor Advertising
Silver
Amazon Prime Video: Bambai Meri Jaan
Rapport Outdoor Advertising

Brand Categories - Retail Brands

Silver
STARBUCKS - THE ARCHIES
Madison OOH
Bronze
Domino's Love Loaded Menu for Me & You
Avenir Brand Connect

Brand Categories - Travel & Hospitality

Gold
Lufthansa - Say Yes to the World
GroupM OOH Solutions
Silver
Singapore Tourism Board: Integrated Campaign ‘Made In Singapore’
Publicis Groupe OOH
Bronze
Thomas Cook Europe Tour
OAP Mediatech

Outdoor Media Plan of the Year - Local

Gold
Digitally Donate Karo, Paytm Karo
Coral Media
Silver
Nescafe: The Weather I Long For with the Cup I Crave For
Walk The Talk
Bronze
Dabur Onam Campaign
BMEG

Outdoor Media Plan of the Year - National

Gold
Tata Altroz iCNG: OMG its CNG
Madison OOH
Silver
Lufthansa - Say Yes to the World
GroupM OOH Solutions
Bronze
TVS Sport & TVS Radeon : Sustainability in Motion
Xperia Group

Special Categories - Innovation of the Year

Gold
Taj Mahal: Megh Santoor
Rapport Outdoor Advertising
Silver
Tata Altroz iCNG: OMG its CNG
Madison OOH
Bronze
ITC Sunfeast Moms Magic: Har Maa Durga
Xperia Group
Bronze
Hong's Kitchen SOUP-ER HERO
Alakh Advertising & Publicity

Special Categories - Best Use of Ambient Media

Gold
Tata Altroz iCNG: OMG its CNG - Airport Innovation
Madison OOH
Bronze
Childhood belongs in classrooms not on the streets
Connect Network INC
Bronze
Murder is Murder' Poacher
Rapport Outdoor Advertising

Special Categories - Best Use of Transit Media

Silver
ConfirmTKt: Journey To The World Cup
GroupM OOH Solutions
Bronze
Netflix: ARCHIES
GroupM OOH Solutions

Special Categories - Digital OOH

Bronze
Tata Tea Premium - Desh Ke Dhaage Largest Anamorphic OOH Campaign
Laqshya Media Limited
Bronze
Lufthansa: Teleportation Cafe
GroupM OOH Solutions

Special Categories - Activation

Gold
Sony Marathi: Rickshaw Rides: Rani Mi Honar Activation
Dentsu Communications India
Bronze
Glenzo & Apnashine: ApnaKlub Roadshow & Ghat Activity
BMEG
Bronze
Candid Tunnel at Lalbaug cha Raja
Madison OOH

Special Categories - Green Initiative

Silver
Hong's Kitchen SOUP-ER HERO
Alakh Advertising & Publicity

Best OOH Integration with Radio/Digital/Social Media Marketing

Silver
Havells Fans: Fans Of Ganesha!
Madison OOH
Bronze
Digitally Donate Karo, Paytm Karo
Coral Media
Bronze
Taj Mahal: Megh Santoor
Rapport Outdoor Advertising

International – Traditional Format

Bronze
Casela Nature Parks Campaign at SSR International Airport-Mauritius
Times Innovative Media

International - DOOH

Silver
LUX: Illuminating The Story To Life
RAEEM International (Formerly Core Media Pakistan)
Bronze
Ponds Light Moisturizer: Bina Chip Chip Soft Skin
RAEEM International (Formerly Core Media Pakistan)

Public & Social Services

Bronze
Glenzo & Apnashine: ApnaKlub Roadshow & Ghat Activity
BMEG
Bronze
Childhood Belongs in Classrooms Not on the Streets
Connect Network INC
Bronze
Preganews talking billboard
Ideacafe

Best Media Format Innovation - Permanent

Gold
Kohinoor One & Two
Wallop Advertising
Bronze
3D Led Screen In Shrinagar
Orango Solutions

Best Media Format Innovation - Temporary

Gold
Taj Mahal: Megh Santoor
Prakash Arts + Rapport Outdoor Advertising
Bronze
Tata Altroz iCNG: OMG its CNG
Times OOH + Madison OOH

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