The OOH Advertising Convention (OAC), the 20^th edition of the annual convention since its inception in 2005, will be organised at The Grand Hyatt, Goa, on July 24 & 25, 2026. The 2-day Convention, centred on the theme ‘Mapping a New OOH-scape’, will feature talks presentations, fireside chats, focused discussions and master- classes on business strategies, investment avenues, technologies, creative solutions, and collaborations that bring to bear the enormous potential of OOH business, and effective use of technology and creative solutions to deliver extraordinary brand and consumer experiences on diverse OOH formats.