OAA WINNERS 2005-2024

2024

Brand Categories - Automotive

Silver
TVS Sport & TVS Radeon: Sustainability in Motion
Xperia Group
Bronze
Tata Altroz: OMG its CNG
Madison OOH
Bronze
Vredestein Tyres: Racing hearts since 1909
Ideacafe

Brand Categories - Consumer Durables

Bronze
Asian Paints Mera Wala Mood
Madison OOH

Brand Categories - E-Commerce, M-Commerce & Online Platforms

Gold
Digitally Donate Karo, Paytm Karo
Coral Media
Bronze
Myntra's Price Crash OOH Campaign
Laqshya Media Limited
Bronze
Amazon Fresh Nahi toh mehenga padega' - Thematic Campaign
Rapport Outdoor Advertising

Brand Categories - Fashion & Lifestyle

Bronze
Tanishq Dharohar Multicity OOH Campaign
Laqshya Media Limited

Brand Categories - Financial Services

Gold
Bajaj Allianz Diabetic Term Plan
Ideacafe
Bronze
Aditya Birla Health Insurance: ActivOne #ABHIkaro
Madison OOH
Bronze
Kotak Mahindra Bank: Senior Citizen 7.8% OOH campaign
Madison OOH
Bronze
Aditya Birla Finance Limited: Ab Kahani Badlegi
Madison OOH

Brand Categories - FMCG

Gold
Taj Mahal: Megh Santoor
Rapport Outdoor Advertising
Bronze
The World of Pringles
GroupM OOH Solutions
Bronze
Nescafe: The Weather I Long For with the Cup I Crave For
Walk The Talk
Bronze
Pulse Candy: Pulse of Compliments
Madison OOH

Brand Categories - Media & Entertainment

Silver
Salaar Part 1 – Ceasefire - OTT Movie Promotion
Khushi Advertising Ideas
Silver
Spotify Premium - Feel the Music
Rapport Outdoor Advertising
Bronze
Fighter Ground Breaking marketing campaign
Khushi Advertising Ideas

Brand Categories - OTT (Over The Top) Media Services

Gold
Amazon Prime Video: 'Murder is Murder' Poacher
Rapport Outdoor Advertising
Silver
Amazon Prime Video: Bambai Meri Jaan
Rapport Outdoor Advertising

Brand Categories - Retail Brands

Silver
STARBUCKS - THE ARCHIES
Madison OOH
Bronze
Domino's Love Loaded Menu for Me & You
Avenir Brand Connect

Brand Categories - Travel & Hospitality

Gold
Lufthansa - Say Yes to the World
GroupM OOH Solutions
Silver
Singapore Tourism Board: Integrated Campaign ‘Made In Singapore’
Publicis Groupe OOH
Bronze
Thomas Cook Europe Tour
OAP Mediatech

Media Plan of the Year - Outdoor Media Plan of the Year - Local

Gold
Digitally Donate Karo, Paytm Karo
Coral Media
Silver
Nescafe: The Weather I Long For with the Cup I Crave For
Walk The Talk
Bronze
Dabur Onam Campaign
BMEG

Media Plan of the Year - Outdoor Media Plan of the Year - National

Gold
Tata Altroz iCNG: OMG its CNG
Madison OOH
Silver
Lufthansa - Say Yes to the World
GroupM OOH Solutions
Bronze
TVS Sport & TVS Radeon : Sustainability in Motion
Xperia Group

Special Categories - Innovation of the Year

Gold
Taj Mahal: Megh Santoor
Rapport Outdoor Advertising
Silver
Tata Altroz iCNG: OMG its CNG
Madison OOH
Bronze
ITC Sunfeast Moms Magic: Har Maa Durga
Xperia Group
Bronze
Hong's Kitchen SOUP-ER HERO
Alakh Advertising & Publicity

Special Categories - Best Use of Ambient Media

Gold
Tata Altroz iCNG: OMG its CNG - Airport Innovation
Madison OOH
Bronze
Childhood belongs in classrooms not on the streets
Connect Network INC
Bronze
Murder is Murder' Poacher
Rapport Outdoor Advertising

Special Categories - Best Use of Transit Media

Silver
ConfirmTKt: Journey To The World Cup
GroupM OOH Solutions
Bronze
Netflix: ARCHIES
GroupM OOH Solutions

Special Categories - Digital OOH

Bronze
Tata Tea Premium - Desh Ke Dhaage Largest Anamorphic OOH Campaign
Laqshya Media Limited
Bronze
Lufthansa: Teleportation Cafe
GroupM OOH Solutions

Special Categories - Activation

Gold
Sony Marathi: Rickshaw Rides: Rani Mi Honar Activation
Dentsu Communications India
Bronze
Glenzo & Apnashine: ApnaKlub Roadshow & Ghat Activity
BMEG
Bronze
Candid Tunnel at Lalbaug cha Raja
Madison OOH

Special Categories - Green Initiative

Silver
Hong's Kitchen SOUP-ER HERO
Alakh Advertising & Publicity

BEST OOH INTEGRATION WITH RADIO/DIGITAL/SOCIAL MEDIA MARKETING - Best OOH Integration with Radio/Digital/Social Media Marketing

Silver
Havells Fans: Fans Of Ganesha!
Madison OOH
Bronze
Digitally Donate Karo, Paytm Karo
Coral Media
Bronze
Taj Mahal: Megh Santoor
Rapport Outdoor Advertising

International - International – Traditional Format

Bronze
Casela Nature Parks Campaign at SSR International Airport-Mauritius
Times Innovative Media

International - International - DOOH

Silver
LUX: Illuminating The Story To Life
RAEEM International (Formerly Core Media Pakistan)
Bronze
Ponds Light Moisturizer: Bina Chip Chip Soft Skin
RAEEM International (Formerly Core Media Pakistan)

Public & Social Services - Public & Social Services

Bronze
Glenzo & Apnashine: ApnaKlub Roadshow & Ghat Activity
BMEG
Bronze
Childhood Belongs in Classrooms Not on the Streets
Connect Network INC
Bronze
Preganews talking billboard
Ideacafe

Best Media Format Innovation - Best Media Format Innovation - Permanent

Gold
Kohinoor One & Two
Wallop Advertising
Bronze
3D Led Screen In Shrinagar
Orango Solutions

Best Media Format Innovation - Best Media Format Innovation - Temporary

Gold
Taj Mahal: Megh Santoor
Prakash Arts + Rapport Outdoor Advertising
Bronze
Tata Altroz iCNG: OMG its CNG
Times OOH + Madison OOH

Campaign of the year - Campaign of the year

Gold
Digitally Donate Karo, Paytm Karo
Coral Media

2023

Brand Categories - Automotive

Silver
Renault India: #theKigerlife
OSMO Advertising
Silver
Royal Enfield: Hunter 350 Art of Motorcycling
Tribes Communications
Bronze
Bajaj Pulsar: NS125 Billboard
Madison OOH

Brand Categories - Consumer Durables

Silver
Asian Paints: Budget Mein Lage, Har Shauq Pura Kare
Madison OOH
Bronze
Asian Paints Royale Glitz OOH Campaign
Madison OOH
Bronze
Havells India: Hawa Badlegi
Posterscope India

Brand Categories - E-Commerce, M-Commerce & Online Platforms

Gold
Zomato Offer Campaign
GroupM
Bronze
Why This Swiggy Ad
Tribes Communications
Bronze
Pepperfry: India's First Memevertisement On OOH
Posterscope India

Brand Categories - Fashion & Lifestyle

Gold
Tanishq ‘Live a Dream’ collection: 3D Anamorphic DOOH
Laqshya Media Group
Gold
Campus: The Shoe that could Walk the Talk!
Madison OOH
Silver
Tanishq ‘Chozha’ Personalized 3D Experience Zone
Laqshya Media Group

Brand Categories - Financial Services

Gold
Acko General Insurance: Welcome Change
Tribes Communications
Silver
Bajaj Allianz: Time matters, right?
Madison OOH
Bronze
DBS: Banking For Startups
Posterscope India
Bronze
PhonePe Motor Insurance Truck Art
Active Innovations Media India

Brand Categories - FMCG

Gold
Mountain Dew Billboards
Madison OOH
Bronze
Feel the Fizz - 2022
Madison OOH
Bronze
Cadbury Silk Revamp
GroupM

Brand Categories - Media & Entertainment

Gold
KGF Chapter 2
Khushi Advertising ideas

Brand Categories - OTT (Over The Top) Media Services

Silver
Amazon Prime Video: Farzi
Rapport outdoor Advertising

Brand Categories - Retail Brands

Gold
Starbucks Dehradun Store launch
Madison OOH
Gold
IKEA Ghar Aa Jao
GroupM

Brand Categories - Other Categories

Gold
Tinder: You Up
Tribes Communications

Media Plan of the Year - Outdoor Media Plan of the Year - Local

Gold
Parx Music Fiesta
Madison OOH
Silver
Lights of Awarness- Aids Awarness Campaign by Assam State Aids Control Society
Priya Communication
Bronze
Asian Paints: Budget Mein Lage, Har Shauq Pura Kare
Madison OOH

Media Plan of the Year - Outdoor Media Plan of the Year - National

Gold
Tata BS6 Campaign
Madison OOH
Silver
IKEA Ghar Aa Jao
GroupM
Bronze
Cadbury Silk Revamp
GroupM
Bronze
Appy Fizz: Feel the Fizz - 2022
Madison OOH
Bronze
Asian Paints Royale Glitz OOH Campaign
Madison OOH

Special Categories - Innovation of the Year

Gold
Kwality Walls - Nolen Gur
Rapport Outdoor Advertising
Silver
Zomato Offer
GroupM
Silver
Tanishq ‘Live a Dream’ collection: 3D Anamorphic DOOH
Laqshya Media Group
Silver
Mountain Dew Billboards
Madison OOH

Special Categories - Best Use of Ambient Media

Silver
HDFC Mutual Fund: Barni Se Azadi
Tribes Communications
Bronze
Ikea: Immersive Lift
GroupM
Bronze
Asian Paints: Aadhar Kendra Gates
Madison OOH

Special Categories - Digital OOH

Gold
Tanishq ‘Chozha’ personalized 3D Experience Zone
Laqshya Media Group
Silver
Absolut Glassware: AbsolutAlly Walkway
Laqshya Media Group
Bronze
Happydent: World Smile Day
GroupM

Special Categories - Activation

Bronze
Honda’s Floating Showroom
Tribes Communications
Bronze
Crompton Cooling POD
Tribes Communications
Bronze
Grab The Pulse
Madison OOH

Special Categories - Green Initiative

Gold
Guiness World Record - Largest Installation of Solar Panels on a Billboard
Zest Enterprise
Silver
Grohe : Every Drop Counts
Tribes Communications

International - International - DOOH

Bronze
Darling
GroupM

Public & Social Services - Public & Social Services

Silver
Grohe: Every Drop Counts
Tribes Communications
Bronze
DBS bank: Banking for Startups
Posterscope India
Bronze
Crompton Cooling POD
Tribes Communications

Best Media Format Innovation - Best Media Format Innovation - Permanent

Gold
ProDigi
Roshan Space brandcom
Bronze
HELIOS
Devangi Outdoor Advertising
Bronze
MMRDA Solar Bus Shelter
Laqshya Media Group

Best Media Format Innovation - Best Media Format Innovation - Temporary

Silver
Absolut Glassware: AbsolutAlly Walkway
Laqshya Media Group
Silver
Green Park Building Wrap for SPOTIFY
Apex Integrated Marketing, India News & Rapport Outdoor Advertising
Bronze
Ikea: Immersive Lift
Adonmo & GroupM

Campaign of the year - Campaign of the year

Gold
Zomato Offer Campaign
GroupM

2022

Brand Categories - Automotive

Gold
BMW The 7 Launch
Greenline Media Services
Silver
Drive Your Style Celerio
Laqshya Media
Bronze
TATA Safari OOH Campaign
Madison OOH

Brand Categories - Consumer Durables

Gold
Shot on Oneplus
Rapport Outdoor Advertising

Brand Categories - E-Commerce, M-Commerce & Online Platforms

Gold
Swiggy Instamart
Tribes Communications
Bronze
Dhani - Meet a doctor in 10 seconds
Tribes Communications

Brand Categories - Fashion & Lifestyle

Gold
Campus Shoes running across OOH
Madison OOH

Brand Categories - Financial Services

Gold
Download CRED
Rapport Outdoor Advertising
Silver
Kotak Home Loans Awareness
Madison OOH

Brand Categories - FMCG

Gold
Cadbury Silk Valentine - How Far Will You Go For Love?
Kinetic India

Brand Categories - Media & Entertainment

Gold
Tata Sky
Posterscope India
Bronze
Discovery Channel - Into the Wild
Alakh Advertising and Publicity

Brand Categories - OTT (Over The Top) Media Services

Gold
Netflix - Money Heist - Ciao, India!
Kinetic India
Bronze
Netflix Kota Factory
Kinetic India

Brand Categories - Retail Brands

Silver
Ikea Arriving in Worli, Mumbai
Kinetic India

Brand Categories - Other Categories

Silver
Square Yards Brand Campaign
Madison OOH
Silver
Tinder - Swipe Right
Tribes Communications
Bronze
Asian Paints - Lamination wala Ultima Protek
Madison OOH

Media Plan of the Year - Outdoor Media Plan of the Year - Local

Gold
Amazon Prime Video: Jai Bhim
Rapport Outdoor Advertising
Silver
Square Yards Brand Campaign
Madison OOH
Silver
Reach Out Assam - Government of Assam
Priya Communication

Media Plan of the Year - Outdoor Media Plan of the Year - National

Gold
Swiggy Instamart
Tribes Communications
Silver
Zee #13thkitayyari
Laqshya Media
Silver
Fair and Lovely name transformation to Glow and Lovely
Rapport Outdoor Advertising
Silver
ONSITEGO - This Summer Don't Suffer
Cityscapes Integrated Media
Bronze
Netflix - Money Heist - Ciao, India!
Kinetic India

Special Categories - Innovation of the Year

Gold
Skoda - Choose what really matters
Tribes Communications
Silver
Amazon Prime Coolie No.1
Active Media Innovations
Silver
Shapoorji Pallonji - India's first 4D hoarding
Shapoorji Pallonji
Bronze
Amazon Prime Video: Jai Bhim
Rapport Outdoor Advertising

Special Categories - Best Use of Ambient Media

Gold
Pulse Candy Traffic Signal
Madison OOH
Bronze
Cadbury Silk Valentine - How far Will You Go For Love?
Kinetic India

Special Categories - Digital OOH

Gold
Zomato - Automated Contextual Campaign Integrated with FIDS
Times Delhi Airport Advertising
Bronze
Netflix India went to Dubai, New York and London
Kinetic India
Bronze
Amazon Prime Video - Wheel of Time
Rapport Outdoor Advertising

Special Categories - Activation

Gold
Netflix - Money Heist - Ciao, India!
Kinetic India
Silver
Nycil Cooling Express
Tribes Communications
Bronze
Emami Navratna Oil - Kumbh Mein Sukoon
Mindwave Media

Special Categories - Green Initiative

Gold
Worlds largest installation of Solar Panels on hoardings
Zest Outdoor Media
Silver
Broker Network - Touch lives beyond marketing guidelines
Interspace Communication
Silver
Greenply - Green Bus Shetlers
Tribes Communications

International - International - DOOH

Gold
Netflix India went to Dubai, New York and London
Kinetic India
Bronze
MPL Sports #BillionCheers Jersey
Posterscope India

Public & Social Services - Public & Social Services

Gold
Broker Netwok -Touch lives beyond marketing guidelines
Interspace Communication
Bronze
One Gigafiber - Jazba Hausla Aur Internet
Tribes Communications
Bronze
LG karein Roshini - A gift of sight
Tribes Communications

Best Media Format Innovation - Best Media Format Innovation - Permanent

Gold
Bandra Focal
Roshan Space Brandcom
Silver
Broadcoasters
Zen Digital Media
Bronze
Shapoorji Pallonji - A cut above the rest
Wallop Advertising

Campaign of the year - Campaign of the year

Gold
Netflix - Money Heist - Ciao, India!
Kinetic India

2019

Brand Categories - Automotive

Gold
Festival Campaign
Ignite Mudra

Brand Categories - Consumer Durables

Gold
Wires that don't catch fire
Street Talk - A Signpost India Company
Silver
The Fifth Wall
Street Talk - A Signpost India Company

Brand Categories - E-Commerce, M-Commerce & Online Platforms

Bronze
Amazon
Rapport Outdoor Advertising Pvt. Ltd.
Bronze
the Crave party
Laqshya Media Ltd

Brand Categories - Fashion & Lifestyle

Bronze
G-shock- Stay Cool, Stay Tough, Stay Fit
Street Talk - A Signpost India Company

Brand Categories - Financial Services

Bronze
Ranveer Singh Debit Card
Madison OOH

Brand Categories - FMCG

Silver
Bus Shelters that talk Coffee
Street Talk - A Signpost India Company
Bronze
Oil is for lamp and not for snacks
Rapport Outdoor Advertising

Brand Categories - Media & Entertainment

Silver
-
Rapport Outdoor Advertising
Bronze
Audible Books
Rapport Outdoor Advertising
Bronze
Mirzapur
Rapport Outdoor Advertising

Brand Categories - Retail Brands

Gold
Hyderabad Launch
Kinetic Advertising India Pvt Ltd
Gold
World's First Glam Tram
Street Talk - A Signpost India Company

Brand Categories - Travel & Hospitality

Gold
Peeke Mat Chala
Ecosys OOH

Brand Categories - Other Categories

Silver
Save the
Signpost India

Media Plan of the Year - Outdoor Media Plan of the Year - Local

Gold
Bus Shelters That Talk Coffee
Street Talk - A Signpost India Company
Silver
Hyderabad Store Launch
Kinetic Advertising India Pvt. Ltd.
Bronze
Chakh Lo Italian Maaza
Rapport Outdoor Advertising Pvt. Ltd.

Media Plan of the Year - Outdoor Media Plan of the Year - National

Gold
-
Rapport Outdoor Advertising Pvt. Ltd.
Silver
Surf Excel Easy Wash - Winning in Most India
Rapport Outdoor Advertising Pvt. Ltd.
Bronze
Super Sundays
Ecosys OOH

Special Categories - Innovation of the Year

Gold
Bus Shelters That Talk Coffee
Street Talk - A Signpost India Company
Silver
World's First Glam Tram
Street Talk - A Signpost India Company
Bronze
India live Network – Idea 4G Live
Madison OOH

Special Categories - Best Use of Ambient Media

Gold
Kumbh Kay Shravan
The Brand Brewery Pvt Ltd
Silver
Cinema Express
Madison OOH
Bronze
ANGLATARAR Curtains
Kinetic Advertising India Pvt. Ltd.

Special Categories - Digital OOH

Silver
Amazon Prime Day VR Activity
Rapport Outdoor Advertising Pvt. Ltd.
Silver
Peeke Mat Chala
Ecosys OOH

Special Categories - Activation

Silver
Tata Salt Warm Salt Water Soaks
Madison OOH
Bronze
Innovative Display at Delhi Airport
Times Innovative Media Delhi Airport Ltd.
Bronze
Travel Safe
Madison OOH

Special Categories - Green Initiative

Bronze
Shudh Shuruwat
Ignite Mudra
Bronze
Save the Ocean
Ignite Mudra
Bronze
Rides
Signpost India

International - International - DOOH

Bronze
Shell V Power
Moving Walls

Public & Social Services - Public & Social Services

Gold
Save the Ocean
Ignite Mudra
Bronze
#WorldNoTobaccoDay
Madison OOH
Bronze
Warm Salt Water Soaks
Madison OOH

Campaign of the year - Campaign of the year

Gold
-
Rapport Outdoor Advertising Pvt. Ltd.

2018

Brand Categories - Automotive

Bronze
Honda Cliq  - Bade Kaam Ke Cliq
Ignite mudra
Bronze
Tata Nexon Level Nex
Madison OOH
Bronze
Total Recall 2.0
Posterscope India

Brand Categories - Consumer Durables

Gold
Daikin Air Conditioners
Laqshya Media Group

Brand Categories - Fashion & Lifestyle

Bronze
Adidas Predator - 3D Realism
Posterscope India
Bronze
Myntra - End of Reason Sale
The Social Street

Brand Categories - Financial Services

Silver
Edelweiss - #BeUnlimited
Madison OOH
Bronze
Aditya Birla Capital
The Social Street

Brand Categories - FMCG

Gold
The Retired Typist
The Max
Silver
FAL URC
Rapport Outdoor Advertising Pvt. Ltd.

Brand Categories - Media & Entertainment

Silver
One Strange Rock
Madison OOH
Bronze
Billions
The Social Street

Brand Categories - Retail Brands

Silver
Tanishq Padmavati Collection
Laqshya Media Group
Bronze
Time to get FIT with CultFit and EatFit
Madison OOH

Brand Categories - Other Categories

Gold
Google Maps : Look Before you leave
Kinetic India
Gold
Zomato Much More Than Words
Madison OOH
Bronze
Hotstar Tech
The Social Street

Media Plan of the Year - Outdoor Media Plan of the Year - Local

Gold
Nimki Mukhiya
The Social Street
Silver
Honda Cliq  - Bade Kaam Ke Cliq
Ignite mudra
Bronze
One Strange Rock
Madison OOH

Media Plan of the Year - Outdoor Media Plan of the Year - National

Silver
Pepsi Thi Pi Gaya
The Max
Silver
Google Maps : Look Before you leave
Kinetic India
Bronze
Star Bharat Channel launch
The Social Street

Special Categories - Innovation of the Year

Silver
#GoSafeOutside
Rapport Outdoor Advertising Pvt. Ltd.
Silver
Google Maps : Leave before you leave
Kinetic India
Bronze
One Strange Rock
Madison OOH

Special Categories - Best Use of Ambient Media

Gold
Life Before Ashes
The Social Street
Silver
Raymond Metamorphosis Window
Madison OOH
Silver
The World's First Shade Carousel Conveyor Belt
The Max & Times OOH

Special Categories - Digital OOH

Silver
Roar Alive for Earth Live
Posterscope India
Silver
Activa 4G - “Everything changes love doesn’t”
Ignite mudra
Bronze
Forevermark Journey Wall
The Max

Special Categories - Activation

Silver
A Pleasant Surprise
The Social Street
Bronze
Nimki Mukhiya
The Social Street
Bronze
One Plus - Global PVR Launch, ,
Ignite mudra

Special Categories - Green Initiative

Gold
Vodafone Eco Pond : Good In Good Byes
Kinetic India
Bronze
Tata Salt Har Pal Ujjwal
Madison OOH
Bronze
The Air Ink Billboard : First ever billboard painted with air pollution
Kinetic India

International - International - DOOH

Gold
Skoda! what a CoinciDance
Omnicom Media Group

Public & Social Services - Public & Social Services

Gold
Life Before Ashes
The Social Street
Bronze
Tata Salt Har Pal Ujjwal
Madison OOH
Bronze
NACO Khul Ke Karo Baat
Madison OOH

Campaign of the year - Campaign of the year

Gold
Google Maps : Look Before you leave
Kinetic India

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