Ranga Somanathan, serves as the Global Chief Growth Officer at billups, a global out-of-home (OOH) media technology company. With over two decades of experience in media, marketing, and advertising, Ranga focuses on contributing to the company's strategic expansion and fostering new opportunities, driven by a deep passion for the evolving media landscape.
Ranga's professional journey began quite literally at the ground level, as a summer intern at Leo Burnett. It was there he gained foundational insights into the OOH world, conducting site audits and measurements. This early experience laid the groundwork for a remarkable career that saw him rise to lead significant media organizations. He went on to hold various leadership roles across prominent global media networks, including Publicis and Omnicom, where he guided operations across diverse APAC markets.
Further extending his impact, Ranga co-founded RSquared Global Ventures. In this capacity, he advised startups on driving growth, large corporations on fostering innovation, and investors on achieving ROI, with a specific focus on MarTech, Data, Content, and Commerce. This progression reflects a commitment to understanding and shaping the media industry from its grassroots to its global complexities and its intersection with emerging technologies.
At billups, Ranga's work involves supporting the company's global growth initiatives, including market development and collaborative partnerships. He aims to help leverage billups' technology and insights to deliver value to clients and partners. His efforts are directed towards understanding market dynamics within the OOH sector to help position billups effectively, always with an eye toward future possibilities.