Kedar Ravangave is a strategic marketing expert with 15 years of experience in the consumer industry. He has worked on consumer products at Marico and played an instrumental role in building the Amazon brand in India, spearheading the Marketing, Brand & Category efforts. 

His primary focus was to elevate Amazon, Amazon Prime, Amazon Fashion, Amazon Fresh, Amazon Pay, & Amazon Specials to become the most cherished brands in the region. 

Kedar’s journey, spanning from India's leading beauty brand Marico to the forefront of technology at Amazon, showcases his refined skills in Cross-functional Team Leadership, Marketing Strategy, Digital Marketing, and Brand Management. Kedar is adept at managing teams, navigating large budgets, and steering the success of billion-dollar businesses.

Among his many accomplishments, Kedar spearheaded Amazon Prime brand development in India, implementing Best at Amazon Prime playbooks that fuelled double-digit growth in Prime subscription; launched Amazon Fashion, bridging the gap with FK fashion group on perception and business outcomes; initiated Amazon Pay brand, propelling Payment Adoption to rank third in the category among affluent segments; led mass marketing GTMs for Amazon Fresh (Grocery), aligning with product/service changes for rapid evolution; conceptualised and launched the MPAM (Marketing Process and Assets Management) tool, driving streamlined processes; and established the in-house Regional Production hub (Studio CRICKET) for enhanced cost efficiency and quicker turnaround times.