Shantiswarup comes with over 22 years of experience across Jewellery, Fashion & Lifestyle, Personal Care & technology spaces, handling marketing, category business and transformation. He comes with a wide spectrum experience handling a diverse range of brands- from market leaders  and legacy brands to challenger brands & businesses built from ground zero. He has worked with leading names like Aditya Birla Jewellery, Aditya Birla Fashion, Raymond, Unilever and Infosys. Beyond work he loves to go on road trip with family. His other passion is teaching at B-schools.