Shwetal Basu leads brand and marketing strategy for the FMEG division at Polycab India Ltd., focusing on driving brand presence in the highly competitive electrical solutions category.  

Prior to joining Polycab, she was Chief Marketing and Communication Officer at Shoppers Stop Ltd.   

Shwetal has a strong experience of over 25 years in digital marketing, customer behavior, marketing & brand strategy and communications, across multiple industries such as Retail, banking, security services, telecom and FMCG. She brings to the table a deep understanding of consumers across demographics and geographies to create successful brand and marketing strategies in sync with the brand’s vision.