A seasoned marketing player, Kedar comes with refined skills in cross-functional team leadership, marketing strategy, digital marketing, and brand management. Kedar is adept at managing teams, navigating large budgets, and steering the success of billion-dollar businesses. His journey spans leading companies including Marico and Amazon, where he spearheaded marketing, brand & category efforts.   

Kadar’s speciality lies in strategizing brand perceptions, business outcomes, conceptualisingnew marketing process and assets management systems, driving streamlined business processes for cost efficiency, and providing mentorship and training for optimal team performance and success.