Gaurav Soni
Head of Media
Perfetti Van Melle
'OOH is not a commodity: So who’s commoditizing it?'
An energetic result-oriented brand, media and marketing strategy enthusiast, Gaurav comes with over 14 years of experience across leading media, publisher and client organizations. He has strong cross-category experience in OEM (Handset, Consumer Durables), FMCG, QSR, Telecom and Media Services.
Gaurav enjoys conceptualizing & executing innovative integration concepts via creative, dynamic & challenging mix of media platform, with a keen focus on improving media ROI by driving efficiencies of media investment and technology.
Gaurav has worked extensively with advertising and media agencies on multimedia marketing approach and consumer and trade-centric brand connect advertising solutions.
He is adept at leveraging traditional and digital channels to enhance brand visibility and drive engagement with specialised skills in media planning, buying, and optimization, and strong focus on achieving measurable results.
Gaurav is passionate about staying ahead of industry trends and utilizing innovative approaches to deliver impactful campaigns.