Devang Sampat
Managing Director
Cinépolis India
'Monetising cinema advertising- Picture abhi bakhi hai mere dost'
Devang Sampat is the Managing Director of Cinépolis India and has been an integral part of the company since its inception 14 years ago. With over 23 years of extensive experience in the multiplex industry, he has been a key driver in shaping the sector’s growth in India. His deep understanding of the evolving consumer landscape, market dynamics, and retail impact has made him one of the foremost leaders in the entertainment and cinema exhibition industry.
In his leadership role at Cinépolis India, Devang has played a pivotal part in Indianizing the brand’s international strategies, ensuring that global best practices are tailored to suit the preferences and behaviours of Indian consumers. He has successfully led business expansion, market penetration, and operational excellence across the country, positioning Cinépolis as one of the leading cinema chains in India. His strategic insights have contributed to the company’s steady growth trajectory, including the opening of numerous properties across prime locations and ensuring state-of-the-art technology and customer engagement initiatives.
As a business expansion and strategy expert, Devang has a proven track record of identifying untapped opportunities, forging strong industry partnerships, and implementing forward-thinking growth strategies. His ability to analyse market trends, consumer behaviour, and competitive landscapes has been instrumental in driving Cinépolis India’s success. Under his leadership, the brand has continually introduced new innovations in cinema viewing experiences, from luxury formats to digital advancements that enhance audience engagement.
Beyond Cinépolis, Devang has played a crucial role in transforming India’s multiplex industry over the past two decades. His expertise extends to retail management, revenue optimization, and customer experience enhancement, ensuring that cinemas not only remain a hub for entertainment but also a key contributor to the larger retail ecosystem. His strategic vision has helped navigate the evolving entertainment consumption patterns in India, adapting to digital transformations and changing audience expectations.
Devang holds an MBA from ITM Mumbai and is a graduate from Mithibai College, Mumbai University. With his strong business acumen, leadership capabilities, and passion for innovation, he continues to redefine the cinema exhibition landscape in India, making Cinépolis a preferred entertainment destination for millions of moviegoers.