Sean Cheyney

Sean Cheyney

Head of Retail Media
Vistar Media

'Monetising your retail media assets: A check list for media owners/operators'

Sean is an innovative and internationally recognized retail media leader, and leads the creation and growth of Vistar Media’s Retail Media practice as the Head of Retail Media. In this role, Sean is responsible for the global retail media strategy and growth, bringing together Vistar’s industry leading OOH solutions into the retail media ecosystem for the benefit of retailers and their agency and brand partners.  

  

Harnessing his experience with stakeholders across the global retail media landscape, he helps retailers, brands, and agencies integrate DOOH, in and near-store, into their retail media operations, creating relevant and engaging experiences for shoppers.  

  

As a lifelong student of people and business coupled with more than 20 years of experience, Sean brings his passion and expertise for retail media, leading teams, strategic business growth, and a solution-oriented customer first approach to retailers around the world. 

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