Charles Parry-Okeden

Charles Parry-Okeden

Co-Founder & Global CEO
Executive Channel Network & Independent Chair, OMA & MOVE Australia

'How the currency journey takes OOH to growth destination'

Charles Parry-Okeden, based in Sydney, Australia, has over 30 years’ experience in the media industry. He spent 11 years at Buspak Advertising Group, ultimately holding its most senior sales position - Sales Director Australia & New Zealand (ANZ). In 2003 Buspak merged with three other wholly-owned APN News & Media companies (Cody Outdoor, Australian Posters & Captive Media) to form APN Outdoor. At that time Charles was appointed the Sales Director (NSW) role across all brands, and was managing Australia's largest outdoor media sales team.


In 2005 Charles' entrepreneurial spirit saw him co-found Executive Channel (ECN), one of the first DOOH media networks in Australia at the time.


In his role of Global CEO Charles has overseen a number of successful capital raisings, the sale of the Australian ECN business in 2016 (to oOH! Media), and the continued expansion of ECN across Europe, with operations today in the UK, France, Germany, and Belgium.


In 2008 Charles established a highly successful B2B business model with the launch of Australian Media Channel Pty Ltd (Media i). Today Media i is Australia's most consumed trade media channel amongst media agency planner/buyers with more than 200 screens deployed in excess of 100 offices across Australia. Media i is also behind the successful launch of the digital trade publishing business MI-3. 


Charles is also President of Media EYE France, a joint venture between ECH and Adwanted Group.


In 2017 Charles was the first media owner to be inducted into the Media Federation of Australia Hall of Fame.  


Today Charles continues, in his capacity as Global CEO of Executive Channel Holdings Pty Ltd (ECH), to manage and drive growth of the ECH group of companies and investments. He also serves as the Independent Chair of the Outdoor Media Association of Australia (OMA) and MOVE.