Rahul daCunha began his advertising career in 1986 at an agency called Fulcrum, learning the early ropes under the tutelage of his mentor Kersy Katrak.

There he met up with his long time partner Prashant Godbole to form a copywriter-art director team that worked together for 9 years over three agencies - Fulcrum, Lintas and Contract.

Their most prominent campaigns together were HAMARA BAJAJ for Bajaj Scooters, Park Avenue for Raymonds and the launch of SHOPPERS STOP that won them the prestigious ART DIRECTORS CLUB ANNUAL AWARD, New York

He presently is Managing Director at DaCunha Communications where he micro manages the Amul Account In addition to advertising he is artistic director of the Rage Theatre Company and has written plays such as Class of 84 & Pune Highway.He also writes a weekly column 'Zara Hatke' in Sunday Midday