Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru
Laqshya Media Group
''What should OOH do to attract more brand spends''
Alok Jalan, Managing Director of Laqshya Media Group, is a first-generation Media & Advertising entrepreneur who hails from a respected business family. After two decades of leadership in the Media & Advertising industry, Alok is acknowledged as one of the people who revolutionised the Out of Home eco-system, and as the person who continues to spearhead it by setting up strong practices and initiating some method to the madness. As a Governor of the IOAA, he is respected for his extensive domain knowledge, data-driven approach and business acumen in the fraternity. The younger generation of professionals and entrepreneurs in this ecosystem look up to him as an agent of change.
The radical developments that Alok has led, including Regulatory / Currency / Digitisation / Smart Cities, etc., have brought OOH to the springboard from which it will soon reclaim its rightful place as one of the primary advertising media for the country.
Right from Laqshya Media’s inception in 1998, Alok has led the company with business ethics as primary guiding principle. Over the last few years, Alok has focussed on Technology, Research and Creativity; the basketful of awards and trophies won by Team Laqshya across the three business verticals of OOH, Digital and Experiential Marketing bear testimony to his attention to business opportunities and, critically, to his attention to building up a team of talented managers.
Alok has now trained his sight on Global interactions and opportunities. He is currently pursuing the Owner’s/Presidents Management Programme (OPM) from Harvard University, and still manages to make time to actively contribute to various National and International Boards and Bodies in the Advertising eco system.
Alok believes that ‘great leaders do not set out to be leaders; they set out to make a difference’. It’s never about the role for him, it’s always about the goal. And the goal that Alok Jalan has set for Laqshya Media Group is simple: “To be one of the most respected and admired media brands in India and, indeed, the World”.