Smita leads the Entertainment & Media Practice at PwC India. She has over 21 years of media experience in this sector and leads projects in consulting relating to strategy -- entry, growth & expansion, business planning, operational efficiencies, cost reduction and regulation for media companies.

Smita is a Chartered Accountant by qualification. In 2014, she was adjudged to be among the ‘Top 50 Women in Media, Advertising and Marketing’ in India.