Jay Lin

Jay Lin

Director, Horizon Media China & President, Panda Pacific Media Group

'How China’s OOH industry adopted DOOH in a big way – success factors '

Jay Lin is Director, Horizon Media China, and President of the Panda Pacific Media Group. He has served as Founding Director and Chief Planning Officer at Asia OOH Group China.

Jay was the CEO of Kailun Media/Posterscope China during 2008-2012. Prior to that he was Founder and Chairman of Heartland Media, China's leading OOH planning and buying service agency; Heartland was acquired by Aegis Media UK in 2007.

Jay has also worked as Managing Director of Vista Media China (Airport Media operator), and Client Service Head at DDB China. During the period 1989-1996, he served in Account Management at Leo Burnett Chicago, Frankfurt, Hong Kong and Shanghai China. He was the Chief Representative of Shanghai Office, and Director of OOH at Leo Burnett China.

Jay holds an MS in advertising from University of Illinois, Urbana-Champaign.