A seasoned professional, Basant Rathore is the Senior VP, Strategic Planning, Brand and Business Development at Jagran Prakashan Ltd. In his earlier stint in Media Planning, he has worked at media agencies like Ogilvy, Mudra, Mindshare and Madison where he planned and bought media for leading brands across diverse categories, ranging from Chocolates to Automobiles.

An alumnus of the Shri Ram College of Commerce and a first batch pass out of MICA, he has conducted over 30 media workshops for working professionals and has taught Media Management at MICA for over 10 years as a visiting faculty. He has also conducted lectures at XIM Bhubaneshwar, IMT Ghaziabad, Flame University, Symbiosis Institute of Media & Communications, and at Bennett University.