21+ years of leadership across global sports, media, and entertainment brands. Known for redefining fan experiences through digital innovation, AI-led personalization, IP monetization, and revenue acceleration strategies. Currently leading the global marketing charter for the Knight Riders Group, delivering multi-market growth across USA, UAE, India, and the Caribbean. 

Recognized as an industry disruptor and digital pioneer, has launched iconic brand properties, award-winning fan engagement platforms, and data-driven marketing ecosystems that consistently deliver bottom-line impact. Brings deep cross-functional experience in brand architecture, content development, consumer analytics, digital transformation, licensing & merchandising, and monetization of sports IP. 

Hindustan Times – Crafting Bharat called her out as the ‘Digital Innovator of 2024’. 

DMA Asia has adjudged her the most ‘Customer Centric CMO’ at Trailblazer Awards 2021. Adgully announced her as the 'Women Disruptor Marketing Head of 2020'. CMO Asia had accorded her as the 'Greatest Marketing Influencers of 2017'. Google India has identified her as part of the 'Leading Women in New Media.'