YOC: Celebrating Out-of-Box thinking for Out-of-Home Advertising!

A recent addition to OAC was The Young Outdoorian Creative Contest (YOC), which was introduced last year at OAC 2025.

Open to creative agency team members, below 30 years, YOC has been conceived as an interactive event that will celebrate fresh new creative talent.

Format
Participants below 30 years from creative agencies will be divided into different teams (each team will be paired as Art-Copy, Art-Strategy or Copy-Social) and given a theme and campaign brief by a brand marketer for an actual brand. The briefing will be done online.

At the end of the allotted time of 48 hours, the teams will submit their entries on the given link for the jury to judge.

The jury panel will comprise Creative Heads from Creative Agencies.

Two teams will be selected by the Jury, with one team declared as the winners, who will win a free ticket to ADFEST 2027. The other team will be declared as the Runners-Up, and they will win a cash prize of Rs 50,000. The

YOC winners will be announced and felicitated at the OOH Advertising Awards ceremony to be held on July 25th at the Grand Hyatt, Goa as part of the culmination of OAC 2026.

Contest Rules and Regulations:

• Candidates should be below 30 years as of July, 2026
• Only open for advertising agencies
• Teams will be a combination of Art-Copy, Art-Strategy or Copy-Social
• Campaign concept and Presentation time: 48 hours
• Terms and conditions apply