Aashish’s career spans 18 years across industries like Telecom, Fmcg, Alcobev and durables. He has consistently been part of success stories in leading organizations like Idea, Vodafone and Pernod Ricard and has proven expertise in Marketing strategy , Brand Management & Media Planning . In his current role at Idea , he heads the Events & Out of home media vertical nationally and his mandate is to conceptualize and build National Brand Properties and Assets and spearhead the Integrated Marketing Communication for the same.

Aashish is an MBA in Marketing and is passionate about travel, music and cricket .