Anand is an advertising & marketing professional with over 19 years of rich experience in building Indian & MNC brands. He has been successful in creating brand awareness & repute to brands across various categories like Banking, Consumer Durables, Automobiles & Media Sector. An astute marketer, he has practiced various functions which include Brand Management, Media Planning, ATL & BTL executions, Product Launches, Digital Marketing, Market Research, Consumer Insights, Public Relations, Internal Communications, Social Media Marketing and Campaign Management.
Anand has been instrumental in image makeover of IndusInd Bank. He has been with the bank for over 8 years and has been keenly involved in launching various brand campaigns, digital innovations & strategic media properties. He spearheads the brand building & marketing communication function of the bank.