Over the past decade, Amitabh has been closely involved in Account Management, Business Planning and Brand Management. Currently the Head of Marketing for the News Broadcast Network of Bennett, Coleman & Co Ltd, he is known to have a heady balance of Strategy with a firm grip on Operations, acquired from his decade plus career spanning Advertising, Telecom, Broadcasting and Consulting, with brands like Reliance, Star TV, Bloomberg, Helios Media, Sakal Media Group, Mindshare and the Times Network.

He has seen through the launch of Reliance ADAG, 4 news channels, 2 business verticals and several leading broadcast properties in his career.

Amitabh insists he is an avid learner, lucid thinker, vivid orator and intrepid dreamer who loves studying people around him & weaving brands to consumers. He lives believing that no excuse is a good excuse to make an excuse and someday hopes to settle in place like Mawlynnong.