Vice President & Head of Product Marketing, Jayalakshmi Financial Services
Seasoned Brand custodian with 14+ years of work experience in handling Integrated Marketing communication with successful track record of delivering business results. I have earned diversified experience in Marketing & Brand Management during my stint with Shoppers Stop Ltd. HDFC bank, Idea Cellular Ltd & Pernod Ricard India (Seagram’s) in various capacities and successfully managed 'Creative Communication for ATL/BTL campaigns, Consumer engagement programs.
In my current role of Vice President and Head of Product Marketing at Janalakshmi Financial Services Ltd, (soon to become Jana Small Finance Bank), I look after entire range of Product & Offerings (Assets, Liability, Cards, Payment Wallets) consumer communication across all channels and touch points, Pan India. I am responsible for driving Product Marketing Strategy, Conceptualizing Creative communication and roll outs to drive consumer business by using different media vehicles. In marketing community, I am known for my Go Getter Attitude, Thought Leadership, Creative & Innovative Brand Communication, strategic planning & a hard task master for seamless execution.
During my marketing career, I have worked very closely with some of the renowned marketing agencies like O&M, Lowe Lintas, Euro RSCG, FCB Ulka, Geometry, Mindshare, Maxus along with some of the top outdoor media agencies like Platinum & Wall Street for Brand communication & mass media advertising and together we have set benchmarks. The outcome of working closely with best brains of marketing agencies, we managed to grab several Awards & Recognitions e.g. Champions Award, Excellence Award, Team Excellence Award, Best creative strategy Award, Marketing Best Practice Award & many more. In my personal capacity, I have also been part of prestigious Aditya Birla Group Talent Pool with one of the best assessment results for the year 2014.
Though I have earned my Post Graduate Diploma in Business Management (2 yr Full time) with specialization in Marketing & International Business, my hunger to learn more and drive business through marketing communication & innovation, helps me excel in every assignment.