Archana is working at P&G since the last 6 years as the Country Media manager. She has done her post graduation from NMIMs. Archana started her career with McCann-Erickson in 1995 working on the Coca-Cola business. She has 15+ years of varied media experience at media agencies McCann-Erickson and Group M. She has worked across different companies/brands like Unilever, L’Oreal, Kelloggs, Columbia Tristar, Onida, HSBC, Vodafone, Bajaj Auto, DTC & P&G. Consistently won awards for both strategy and innovation at domestic and international festivals- Emvies, Goafest, 5 Media Lions at Cannes, People’s Choice Award, Festival of Media, Asia Marketing Effectiveness award.