Managing Director, Indian sub-continent, Vizeum (Aegis Group)
Yesudas began his career in media in 1991, In India with daCunha Associates. His career journey also includes a stint at Trikaya Grey.. His last assignment was with R K SWAMY BBDO as COO for Media Direction in Feb 2006. He was instrumental in providing “Impact” to clients’ communication through various methods, in addition to tangible business contributions to the group. Prior to this he was with Initiative (IPG Group) in India and served them in various capacities before being chosen to launch Insight, a media agency from the group. This followed his international moves. First of which took him to Nairobi to run Initiative in the East African Region as its Regional Director with a combined responsibility for Draft Worldwide as its Managing Director. That followed an assignment in Indonesia as the Business Advisor (Director) for Initiative.
He was chosen for the current position to launch, establish and nurture Vizeum (Aegis Group) in the Indian sub-continent in June 2009.
He is passionate about writing and teaching. Many of his articles have appeared in leading publications. He is often quoted in media. He occasionally teaches as well at various Management Institutes