Vivek has 25 years of media experience apart from a stint with Nestle. He has got experience in marketing of newspapers, magazines, niche magazines, cable channels and satellite channels. This experience was gained while working with Indian Express, Chitralekha, Indus Ind Media, Jasubhai Publications and Jain TV. He was involved in the launch of couple of supplements in Indian Express and the Hindi daily Janasatta. He was also involved in the launch of the first cable entertainment channel IN Mumbai.
Last 11 ½ years he has spent in Lintas, barring a 1 year stint with Laqshya. In Lintas he has been the head of Millennium Media, the media arm of Lintas Media Group, overseeing strategic planning and media planning of all media. Last 8 years have been spent as head of Lintas’ OOH division.