Anand Singh Saluja
Head - Media,
OPPO India
'‘Trust, Tech and Transparency: Time to revisit the 3 Ts?’'
Anand Singh Saluja is a seasoned media leader and brand strategist with nearly two decades of global experience driving business growth across India, China, Southeast Asia, and Asia-Pacific markets. As the Head of Media at OPPO India, Anand leads the brand’s media architecture, digital strategy, and consumer engagement frameworks in one of the world's most dynamic technology markets.
Throughout his career, Anand has spearheaded media strategies and portfolio management for global powerhouses and blue-chip brands, including Procter & Gamble (P&G), Nestlé, Sony Entertainment Television, Star India, and CNN-IBN. His extensive international tenure includes key leadership roles at top global agency networks - including Mindshare, MediaCom, and Omnicom Media Group—spanning strategic hubs in Guangzhou, Manila, and Malaysia.
A specialist in precision targeting, e-commerce data integration, performance planning, and branded content, Anand excels at decoding evolving consumer journeys to maximize ROI and market expansion. His career is defined by a strong track record of merging data-driven insights with creative, disruptive media innovations that build sustained brand equity.