Shripad Ashtekar

Shripad Ashtekar

Founder and Managing Director,
Signpost India Ltd

'‘Frankly, my dear, I Don’t Give an Impression!’  '

Shripad Ashtekar is a first-generation entrepreneur and one of India's foremost cultural builders, operating at the intersection of cities, community, media, and technology. A designer by instinct and an innovator by nature, he has transformed public spaces into platforms for storytelling and meaningful engagement. 

 

As the Founder and Managing Director of Signpost India Ltd., he has built India's largest independent Out-of-Home media company, valued at over ₹1,800 crore. 

 

Under his leadership, Signpost pioneered hyperlocal  programmatic advertising, created India's largest digital OOH network, and delivered 27% revenue growth last fiscal, with profits more than doubling. 

 

 

Beyond business, Shripad has brought global cultural and sporting properties like the Esports World Cup to India and launched the inaugural Orange Awards in Mumbai. His work has earned global recognition with over 125 international awards, along with the Indian OOH Business Achievers Award and the prestigious ET Award.

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