Jagdeep Kapoor established Samsika Marketing Consultants in 1995 and has over the years gained an impressive clientele spanning leading multinational companies. A highly sought after brand guru, he has contributed to the building of several brands, which are leading names today. These include Cinthol, Fevicol Adhesive, Nirma Detergents, Otis Elevators, Navneet Publications, Halls Lozenges, Mother Dairy Milk and Milk products, Natural ice creams, to name just a few.

Jagdeep Kapoor is also a prolific writer, having published over 1000 articles on marketing and sales in leading publications and is the author of several well known books including ‘24 Brand Mantras’, ‘Brand Naamkaran’, ‘Brand Shastras’, etc. He is a visiting faculty member at the Jamnalal Bajaj Institute of Management Studies, Mumbai, of which he’s an alumnus.

He was also the Chairman of the Advertising Works Committee, Advertising Club of India, and has been the recipient of numerous awards and titles, including the ‘Life Time Achievement Award’ conferred by the World Brand Congress in 2024. He has conducted over 1000 training sessions, coaching MBA students and managers.