Agnello Dias

Agnello Dias

Co-Founder and COO - TapRoot India

'10 Challenges for Outdoor Creative in India'

Agnello Dias began his advertising career in 1989 with a young, hungry local Mumbai agency hit the big league after being conferred the prestigious Copywriter of the Year award by the Advertising Agencies Association of India

He went on to lead Leo Burnett India to its first ever Global Agency of the year recognition and was voted NDTV’s Creative Director of the Year in 2006.

In 2008 he made history by winning India’s first and only Grand Prix plus the first an only Lion in the Titanium-Integrated category for the country besides winning multiple Grand Prix at Asian Spikes Adfest for Teach India.


Today, he ranks among the top creative names worldwide and features in almost every award book from the New York Festivals, the One Show, the London International Advertising Awards, the Clios, Cannes, D&AD and Asia-Pacific Ad-fest. He has also been invited to address the fraternity on platforms all over the world from Budapest, Cannes Vienna, Singapore, Sydney, Jakarta and more with his work going on to win a commendation from the British House of Commons.

In January 2009, he founded Taproot India Communications which ranked among the Cannes’ Top 20 independent agencies in the world, while he went on to be conferred the Communicator of the Decade award by The Association of Business Communicators of India and became the first ever advertising professional ever to be crowned the Impact Person of the Year in 2011.

He was also on the prestigious Titanium Jury at Cannes in 2012 as well as on Campaign’s Global Power List featuring the cream of the world’s top media personalities.

In 2013, Taproot India was crowned Agency of the Year at the Asia-Pacific Adfest and India’s top creative agency in the Gunn Report. Just recently, Fast Company ranked Agnello among the world’s top 100 creative people across all businesses, a first for somebody from Indian Advertising.