Amita is a seasoned marketing leader with over 20 years of experience building and growing iconic brands across the FMCG, telecom, aviation, and fintech sectors. She has held leadership roles across renowned organizations including Hindustan Unilever, The Coca-Cola Company, Kingfisher Airlines, Tata Teleservices, and currently serves as the Head of Marketing for the BHIM Payments App at the NPCI Group. 

Throughout her career, she has led high-impact brand strategy, integrated marketing, consumer engagement, and business growth initiatives, successfully shaping brands in highly competitive and dynamic markets. Known for combining strategic thinking with creative execution, Amita has consistently delivered marketing campaigns that drive brand salience, consumer adoption, and business outcomes. 

At the NPCI Group, she leads the marketing function for BHIM, one of India’s flagship digital payment platforms, driving brand growth and accelerating the adoption of digital payments across the country.