Atul is known for creating formidable teams, through his clear vision of creating leaders, not followers. His motto is: “Don’t show them the shortcuts, which often corrupts; rather impart the values and show the dignity of achieving through hard work and honesty. Life becomes more fulfilling and such success is not short-lived.”  

A graduate of English Literature from the University of Jabalpur with an MBA in Marketing from the University of Sagar, Atul started his professional journey with Aditya Birla Nuvo Ltd in Kolkata, and switched to Shaw Wallace & Co. Ltd in Delhi. Som Distilleries & Brew. Ltd. Mumbai & Bhopal was next before joining Laqshya Media Limited in the year 2002 at Delhi.  

He joined Laqshya as Regional Manager- North and rose to the position of its CEO in 12 years. Starting from developing Solutions business and developing Outdoor Assets in various cities across North India through tenders & lease arrangements, Atul took up the national role in 2011 as the COO of the Company.  

He worked with the MD successfully on the team building/ restructuring, diversification and growth strategy for Laqshya Media Group.  

Apart from winning many accolades for his initiatives and contribution in his professional career, 

Atul is a Life Time member of the All India Management Association, Noida Management Association, Delhi Advertising Club and The Advertising Club Mumbai. He has also been a part of the Calcutta Management Association and Indore Management Association.