Paddy started his advertising career 25 years ago. He co-founded Taproot India back in the year 2009 - still considered as one of the most iconic creative agencies from India, which produced some path breaking campaigns for brands. Taprootwas the first Indian creative agency to win ‘Agency of the Year’ award at the Adfest Pattaya and also at Spikes Asia 

He recently founded an independent creative agency called ‘Into Creative’ to walk the talk and fill the creative vacuum in the industry.   

Over the last two and half decades, Paddy has worked on campaigns for some of the most prestigious local and global brands including, Pepsi, Airtel, Face Book, Times of India, Mumbai Mirror, Disney, Myntra, Amazon, Aditya Birla Capital, Mahindra & Mahindra Auto, Hero Vida, Jio 5G, Jindal Steel, P&G Tide, McDonald’s, Johnnie Walker, Heinz, Dulux paints, Hitachi Air Conditioners, Fiat India, Bajaj Auto, Nirma Detergent, etc. 

He has been voted among the top creative directors /creative leaders from India, Asia and even the world,as per several advertising surveys.  

Not surprisingly, Paddy is the proud winner of 2 dozen Cannes Lions awards. He is the first Indian to win a Cyber Cannes Lion 2008 for India.He has won ‘Gold’ at almost every advertising award show in Indian and international advertising contests,and has over 500 international and local advertising awards, as well as multiple Grand Prix titles under his belt. 

His Conqueror Papers print campaign still holds the record for ‘Most awarded print campaigns’ in the world by the Gunn Report and his ‘Times of India Farmer Suicide’campaign holds the record for winning 4 Golds at Cannes for India in one single night. Also, the Adidas ‘Odds’ campaign for para-athletes, which is close to his heart, was the most awarded campaign from India in 2017.   

Paddy has deservedly served as a Jury Chair and Jury member at numerous international award shows representing the country, including Cannes Lions (thrice), Clio, D&AD, New York Festival, London International Awards, Dubai Lynx, Adfest Pattaya, AdStar Busan, ADC, ANDY awards, Kancil Malaysian Award, Chilli-SriLankan Award, and many other local advertising shows. He has also served twiceas Jury President at Adfest Pattaya. In the last few years,Paddy has been obsessed with fitness and running, as he strongly believes that a healthy body leads to a healthy mind.