Arun is a management graduate from XLRI Jamshedpur with over 30 years in Indian industry. He has worked in leading organizations like Eicher Goodearth Ltd, Oberoi Hotels, Guest Keen and Nettlefolds, HCL Group, Royal Enfield Motors, and BPL. He has been national head of Human Resources, and also Principal Consultant in Eicher Consultancy Services, specializing in implementation of Total Quality Management. He was corporate Head of Human Resources of BPL Innovision Business Group, which included Software Development, Web related services and a radio station (Radio Indigo). His core competencies are in the areas of marketing strategy, brand management and HR.

After a successful career in the Indian corporate sector Arun co-promoted Retail Interface Pvt Ltd, with a long time friend and colleague, with the vision of providing world class retail related services to brands wanting to enter the Indian market. Over the past eight years, Retail Interface has worked with leading domestic and International brands, providing services in the areas of Market analysis, Product positioning, Pricing strategy, network expansion, marketing strategy, advertising, store management, Service delivery Audits , imports and distribution.

Leading brands like Titan, Weekender, Allen Solly, Louise Phillipe, Café Coffee Day, Bulchee, Prestige, Indigo Nation, Scullers, Crocodile and many more have been among the clients of Retail Interface.

In Dec 2006, Retail Interface became the first Indian retail consulting firm to be exclusively retained as strategy consultants for Raymond Weil of Switzerland. This association resulted in the Raymond Weil brand being successfully established as a premium watch brand in the Indian market. It also made Retail Interface a preferred business partner for other Swiss brands wanting to enter India.

In Dec 2010, Retail Interface was appointed exclusive India agents for Frederique Constant Geneva, a luxury watch brand having a presence in over 20 countries, and Arun was appointed as the India Representative of the brand. The brand is now present in Mumbai, Bangalore, Chennai, Kolkotta, Jaipur, Hyderabad, and Delhi. Chandigarh and Pune should be added shortly.