Anant Rangaswami is the editor of Storyboard, the advertising, media and marketing show on CNBC TV18. In addition, he is also senior editor at Firstpost.com. He was earlier the editor of Campaign India magazine, of which he was founding editor. Anant has over 23 years experience in media and advertising. He began in Madras, for STAR TV, moving on as Regional Manager, South for Sony’s SET and finally as Chief Manager at BCCL’s Times Television and Times FM. He then moved to advertising, rising to the post of Associate Vice President at TBWA India. Anant then made the leap into journalism, taking over as editor of what is now Campaign India's competitive publication, Impact. Anant teaches regularly and is a prolific blogger and is the author of two books, Watching from the Sidelines and 'The Elephants in the Room: The future of advertising in India 2016.