Mark Bracey

Mark Bracey

DoohClick, Sweden

'Digitalising OOH business for smart outcomes'

Mark Bracey,Co-founder and Chief Commercial Officer, DoohClick has spent 30 years in the international OOH industry. He has led a number of SMEs pioneering new OOH media formats and tech which have gone on to become mainstream brands and worked on several private equity transactions through to flotation.

Prior to DoohClick, Mark spent 10 years at premium DOOH operator Ocean Outdoor where he was responsible for asset management, growing the UK digital portfolio and overseas expansion by setting up the Alliance network. Mark led the operations team, including R&D into new tech and screen innovation. 

In 2003, Mark established Portfolio Media to advise real estate owners, developers and asset managers on digital screen procurement, digital site acquisition and disposal and all aspects of value creation through OOH.