'What will it take for media planners to believe more in OOH?'
A young agency learning to fly, needs strong leadership and clear vision to become the brand to reckon with in the market. Mamatha drives a young and dynamic team of capable planners and buyers and has been involved in the growth of OMD India since inception in 2007.
With a career entrenched in innovation and creativity, Mamatha has been the driving force behind some of the world’s greatest brands. Starting out in O&M as a media planner, Mamatha today oversees the Western India operations for OMD India.
A portfolio mix of Auto, FMCG, Media, Travel and Technology clients, Mamatha’s passion and contribution to the overall business has led to both agency recognition and creating award winning work. She has to her credit, the many systems and process she set up for AOR management across key clients and prefers being a hands on manager. Her relentless pursuit in pushing boundaries has made OMD India become a strong brand in the market!