G. Ajay Row

G. Ajay Row

Loyalty & Data-driven Marketing

'‘Mobile + OOH = Leveraging hyperlocal brand advertising opportunities’'

An entrepreneurial executive with 32 years’ experience in data-driven, digital, loyalty, analytics and CRM across a variety of industries and a number of countries, G Ajay Row launched the first CRM, loyalty and database marketing programs in this part of the world in the 1980s. He has since implemented programmes across some 65 countries globally. He has built several companies.


Ajay is now a full-time consultant. He as Founder and CEO, LitmusWorld; Executive Director India, Aimia (JV between loyalty giant Aima and the Tata Group); Vice President CRM, Taj Group of Hotels; Founder, CustomerAsset (now FirstSource), marketics (now WNS), Xplorite (data monetization for Citibank and Household), UCP Direct (loyalty agency) and others. He was also CEO India, Wunderman; Vice President Bangalore, Rediffusion DY&R; General Manager India, Grey Direct; and Assistant Manager, ITC Ltd (Hotels Division).


Ajay received his education in India, England and France. He graduated in Economics and Statistics from St. Xavier’s College, Bombay and holds a PGDBM in Marketing and Systems from IIM Calcutta.