Bill Fordyce

Bill Fordyce

COO, HyperMedia, Dubai

'How DOOH can work the magic for media owners & brands '

With an MBA in Global Finance, Bill is the Chief Operating Officer of HyperMedia, part of Rotana Media Services which is owned by News Corporation and HRH Prince Al Waleed Bin Talal. Prior to joining HyperMedia in 2008, Bill was the Director of Business Development for News Outdoor Group which was the fifth largest OOH advertising company in the world. Bill has worked on OOH advertising projects in more than 35 countries across the Middle East, Eastern Europe, SouthEast Asia, South Asia, the former Soviet Union and Western Europe, where he led numerous street furniture, airport, in-store and other advertising projects.

HyperMedia is one of the world’s leading retail-focused OOH advertising companies, with a portfolio that includes many of the highest profile Middle Eastern retail projects. Currently, HyperMedia runs over 1,000 large format digital screens across the United Arab Emirates and Saudi Arabia in the region’s largest malls. HyperMedia has managed or build such iconic locations like Mall of the Emirates, Abraj Al Bait in Mecca, CityWalk (Dubai) The Dubai Mall, Yas Mall (the largest mall in Abu Dhabi) and is partnered with other major real estate developers like Nakheel, Meraas, Mubadala, and Dubai Properties.