Vice President and Head of Marketing, Maruti Suzuki India Ltd
'Driving in top gear with OOH'
Sanjeev Handa is Vice President and Head of Marketing, Maruti Suzuki India Ltd. In his current role Sanjeev leads the planning and strategy for all present and future products in Maruti Suzuki’s portfolio. In his near nine years with Maruti Suzuki, he has orchestrated and augmented strategies for the launch of power brands in Maruti Suzuki’s portfolio – Swift Diesel, Maruti SX4, Swift Dzire, Gypsy, Grand Vitara and Kizashi.
Prior to his stint with Maruti Suzuki, Sanjeev worked in the advertising industry with JWT, McCann Erickson and TBWA where he formulated communication strategies for brands like Hero Honda, Microsoft, Xerox, General Motors, Benkiser, Bank of America, and planned numerous new products launches across all categories. An alumnus of the Indian School of Business (ISB) Hyderabad and an economics graduate, Sanjeev has over 23 years of varied experience in marketing, strategy, brand management, advertising, CRM and sales across varied industries.