Ashish Morone is a passionate marketer with over 22 years of experience. He believes in investing in brand building with a very sharp focus on the consumer as a centre point. He is very keen on digital transformation in marketing and is keenly involved in data led digital marketing to drive end-to-end business with no human intervention. 

Ashish has leveraged AI, analytics and behavioural sciences to make communication aimed at the "segment of one" more effective. He has set up the customer loyalty measure practice at HDFC Bank through implementation of NPS. He also heads the POD for driving the digital business on personal loans and is a keen advocate of marketing on social media.

Prior to HDFC Bank, Ashish worked in advertising at FCB Ulka where he launched the new face of Mahindra through Scorpio, amongst many other categories. He has worked in BFSI across major brands such as ICICI Bank, HSBC Mutual Fund and Edelweiss Tokio Life Insurance. 

Ashish has keen interest in music, loves travelling and trying out new experiences.